Assistant Professor, Marketing
Phone : +91-124-4560294
Dr. Shaphali Gupta has obtained Ph.D. from the Shailesh J Mehta School of Management, IIT Bombay and holds a Master’s degree in Business Management with marketing specialization and Bachelor degree in Mathematics. She is also a gold medallist certified trainer by the Indian Society for Training and Development, New Delhi. She started her academic career about a decade ago and taught at various management institutes as a full time and visiting faculty in India. Before joining MDI, she was associated with Symbiosis Institute of Business Management (SIBM), Pune. She enjoys teaching courses in Marketing, International Marketing, Strategic Marketing, Customer Relationship Management and Research Methods for Business. Her research interests are in retail service convenience, customer experience management, retail services, channel migration and marketing research. She has publications in peer-reviewed international journals and has presented papers at various esteemed international conferences like European Marketing Academy, Australian and New Zealand Marketing Academy, etc. Before entering academia, she had also worked with a couple of service industry firms like Reliance Communication, ICICI bank and MTS India, where her major responsibilities were handling critical customer service issues, customers retention issues and building and maintaining long term relationships with high net worth clients.
Education (in chronological order)
PhD (Marketing) from SJMSOM, Indian Institute of Technology (IIT), Bombay
(Course work CPI- 8.80/10)
Thesis title: “Retail Service Convenience- Scale Development and its Relationship with Shopping Motivations, Perceived Retail Crowding and Behavioral Outcomes”.
Diploma in Training & Development (Gold Medallist), Certified Trainer from ISTD, Delhi, recognized by Ministry of HRD.
National Eligibility Test (NET) - Qualified UGC-NET in Management
Masters in Business Administration (MBA) – Marketing, Maharshi Dayanand Saraswati University, Ajmer, Rajasthan.
Bachelor in Science (PCM), Maharshi Dayanand Saraswati University, Ajmer, Rajasthan.
20 months (Industry)
61 months (Academics)
72 months (Research as Research Scholar)
Awards and Honors
Faculty Fellow, AIM-AMA Sheth Doctoral Consortium, 2017.
Invite to attend 'World Marketing Summit' 2016 held at Tokyo, Japan.
Faculy Fellow, AIM-AMA Sheth Doctoral Consortium, 2016.
Invited as a Young Faculty Participant at AIM-AMA Sheth Doctoral Consortium, 2015, held at IMT Dubai, UAE. Complete travel grant was provided by AIM-AMA Sheth foundation.
Gold Medallist (PAN India), Diploma of Training and Development, 2011, ISTD, recognized by Ministry of HRD
Nominated Consortium Fellow by SJMSOM, IIT Bombay, to attend AIM-AMA Sheth Doctoral consortium, held at IIM Ahmedabad, January, 2014.
Nominated Consortium fellow by SJMSOM, IIT Bombay, to attend AIM- AMA Sheth Doctoral Consortium, held at Alliance University, Bangalore, 2012.
Eligible candidate for Shailesh J. Mehta Endowment Scholarship for Excellence in Doctoral Studies.
Stood First in “BOOK REVIEW” during Faculty Training programme at IBS, Hyderabad.
Stood first in “OPERATION WORKOUT” during faculty development workshop at ICFAI Business School Jaipur.
Stood First in “Conducting Case Class” during workshop at Pune University.
School Topper, Secondary Board Examination.
Strategic Marketing Management
Marketing in emerging markets
Emerging Markets Startegy
Customer Experience Management
Customer Life Time Value
Journal Paper Publication
Kumar, V and Gupta, S. (2016). Conceptualizing the evolution and Future of Advertising. Journal of Advertising, 45 (3),302-317.
Gupta, S (2015). Effect of Shopping Value on Service Convenience, Satisfaction and Cutomer loyalty: A conceptual framework. “SAMVAD”, December, Vol 10(2).
Gupta, S and Sharma, D. (2014). Dimensions of Retail Service Convenience in Emerging Market Settings- A Qualitative Investigation. Journal of Services Research, April – Sept, Vol 14(1).
Gupta, S and Sharma, D. (2014). An Integrative Perspective on Service Convenience. Management Reflection, Jul-Dec,Vol 1(2), Pg.no. 26-37.
Gupta, S; Sharma, D. (2016),“Dimensions of Retail Service Convenience in Emerging Market Settings- A Qualitative Investigation”, accepted and to be published in the book titled, CREATING MEMORABLE CUSTOMER EXPERIENCES-INSIGHTS FROM HOSPITALITY SECTOR, by Apple Press, USA in 2015.
Gupta S. (2011). Role of Emotional Intelligence in Team Effectiveness. Reinventing HR in Coming Decades. Excel Books. pg.no. 144-157.
International Conference papers (published in conference proceedings)
Advertising: Past, Present and Future. 38th Annual ISMS Marketing Science Conference. Shanghai, China. June 16-18, 2016 with V. Kumar.
Gupta, S and Sharma, D. Developing Multidimensional Measure for Retail Service Convenience (RE-SERVCON). 2014, Annual Conference of Emerging Markets Conference Board, IIM Lucknow, Noida, New Delhi, 9-11th January 2014.
Gupta, S and Sharma, D. A Measure of Service Convenience for Retail Stores: Scale Development and Validation. Paper presented in services track of ANZMAC 2013 - Engaging in Our Future, Auckland, New Zealand, 1-3rd December 2013.
Gupta, S and Sharma, D. Understanding Influences of Shopping Motives, Retail Crowding, Retail Service Convenience and its Behavioral Outcomes- A Conceptual Framework at ANZMAC 2013 - Engaging in Our Future, Auckland, New Zealand, 1-3rd December 2013.
Gupta, S and Sharma, D. The Dimensionality of the Retail Service Convenience Phenomenon: A Qualitative Examination. Paper presented in services track of EMAC 2013 Regional Conference held at St. Petersburg, Russia, September 25-27, 2013.
Gupta S. (2011). Role of Emotional Intelligence in Team Effectiveness, 8th National HR Conference 2011, held at Institute for Technology and Management, 17th December 2011.
Gupta, S; Sharma, D and Kasande, S. Effect of Shopping Value on Service Convenience- A Conceptual Model. Paper presented at International Conference & Colloquium on Excellence in Research & Education held on 25th to 28th September, 2010 at IIM Indore, Indore.
Gupta, S; Sharma, D and Kasande, S. Service Convenience: Construct, Antecedents & Consequences. Paper presented at 5th SIMSR – Asia International Marketing conference. K.J. Somaiya Institute of Management Studies & Research, Mumbai, 2-3rd January, 2010.