Assistant Professor, Marketing
Phone : +91-124-4560313
Dr. Kirti Sharma holds a Ph.D in Marketing Management, Masters in Marketing Technology (with distinction) and Bachelors’ in Science from Kurukshetra University, Kurukshetra, India.
She has an experience of around 13 years. Before joining academics she has worked in companies like Cipla limited, Thompson Consumer Electronics and SQL Star Intl. Ltd. For close to 4 years. She has been in academics for around 9 years now. Before joining MDI she has taught at Lal Bahadur Shastri Institute of Management, Jagan Institute of Management Studies and Bharati Vidyaeeth University and has held various teaching and administrative responsibilities. She has been the Joint Editor of LBS-Journal of Management and Research.
She has been teaching courses viz. consumer behavior, marketing management (I and II), marketing research, marketing of services and advertising management.
She has published eight research papers in National refereed Journals and a case study in European Case Clearing House. She has also presented papers in various National and International Conferences organized by IIMA, IIML, PHDCCI, Aarhus University etc. She has completed two seed research projects in the areas of: ‘Antecedents and consequences of satisfaction and behavioral intentions in life insurance services’ and ‘Customer Gratitude, Commitment and Trust in Relationship Marketing in Indian context’. Her current research interests include consumer perception, customer value, loyalty and retention, switching behavior of consumer and service strategies, healthcare marketing.
She has conducted training programmes for companies like BPCL, PNB, Engineers India Limited, Jindal Stainless, BSES, Indian Forest Services, HPCL, Greenply Industries, Mother Dairy, etc.