Shiv S Tripathi

Assistant Professor, Strategic Management
Coordinator - Placements NMP

Email :
Phone : +91-124-4560578

Prof. Tripathi is a PhD from Vinod Gupta School of Management, IIT Kharagpur. He has close to 16 years of corporate and academic experience in organisations like Exide, ICFAI & Century Plyboards. His core area of teaching research and consulting is innovation and growth through innovation and entrepreneurship. His objective of research is to bridge the gap between industry and academia. He has written several cases that are published with the Case Centre, Richard Ivey School of Business, and in various case books. His cases range from airline, steel, water, board governance and internationalization, development to entertainment and sports industry and are available at the Case Centre and Richard Ivey School of Business.  His research has appeared in international journals on innovation like Technology Innovation Management Review. He has written a book titled International Business: Theory and Practice published by Sage Publications. He has published 6 papers in International Journals (ABDC & Web of Science); 6 in national journals; 7 cases (including Ivey, Case Centre & International Books); 5 book chapters (including Springer) and presented a paper in 15 plus conferences. He has been a consultant to Department of Urban Local Bodies, Government of Haryana; Utility Powertech Limited (A JV between Reliance Infrastructure & NTPC Ltd.); various other multinational companies. He has trained the executies of more than 25 organisations, 13 of which were in the capacity of Program Director. He is an active member of International Society for Professional Innovation Management (ISPIM); Strategic Management Society(SMS); Academy of International Business (AIB) & Academy of Management (AOM). He is a professional Wildlife Photographer, an aero-numismatist and loves to travel. 




Innovation Strategy

International Business

Emerging Markets Strategy

Strategic Management - I



  • Brahma, M. & Tripathi, S. S. (2018). Performance of Internal Corporate Ventures: the effect of team interactions and the absorptive capacity of the firm. International Journal of Indian Culture and Business Management. Vol. 17, No.1, p35-66. Inderscience (ESCI, ABDC – ‘C’).
  • Tripathi, S. S., & Brahma, M. (2017). Technology Entrepreneurship in Emerging Markets: An Exploration of Entrepreneurial Models Prevalent in India. Technology Innovation Management Review, 8(1): 24–32. DOI: (Scopus, ESCI)
  • Brahma, M. & Tripathi, S. S. (2017). European Journal of Business Research. Vol.17, No.2, 75-86. International Academy of Business and Economics. DOI:
  • Tripathi, S. S. (2016). Open Innovation in Indian Organisations: Level of Collaboration. Technology Innovation Management Review, 6(5): 15-23. Published by Carleton University, Canada. (Scopus, ESCI)
  • Saurabh, P. & Tripathi, S. S. (2016). Support for New Product Development: Case Study of an Innovative Product ‘Tarang Pariwartak’. Journal of Management & Entrepreneurship, Vol.10, No.1, pp 41-58.
  • Tripathi, S. S. (2014). The Role of Managers as Agents in Successful Service Innovations. Technology Innovation Management Review, 4(8): 18–26. Published by Carleton University, Canada. (Scopus, ESCI)
  • Tripathi, S. S. (2014). Innovations in Indian Information Technology industry: A Case Study. Udaan: The International Journal of Management Research, Vol.2, No.2, pp.3-11.
  • Tripathi, S. S., Guin, K. K. & De, S.K. (2013). A Framework of Innovation for Large Organisations in India: A Grounded Theory Approach. AFBE Journal, Issue 12, Vol.6, No.1, pp.1-19. Published by: Asian Forum on Business Education, Bangkok. (Cabell’s directory)
  • Tripathi, S. S., Guin, K.K. & De, S.K. (2013). Product & Service Innovations in Large Organisations Operating in India: A Systems Approach. IUP Journal of Business Strategy. Vol.10, Issue 3, pp.32-52. Indexed in EBSCO, ProQuest and Cabell’s directory.
  • Tripathi, S S, Guin K. K & De S. K. (2012). Critical Success factors for marketing a new product: An empirical investigation. Vidwat: The Indian Journal of Management, Vol. 5, Issue 2, pp.3-15, (EBSCO).
  • Tripathi, S. S. (2007). Corporate Social Responsibility: An Effective Tool of Gaining Mindshare of the Customer, IUP Journal of Corporate Governance, January Issue, IUP Publications. (EBSCO & Proquest)


  • Ashra, S., Gupta, N. & Tripathi, S.S. (2019, Accepted). Delhi Metro Airport Express Line: Making it Viable, Richard Ivey Publishing.
  • Pandit, R., Sharma, K. & Tripathi, S. S. (2019, Accepted). Air France: The Load Factor Puzzle in Business Class, Richard Ivey Publishing
  • Brahma, M. & Tripathi, S. S. (2017). Kritikal Solutions: The Big Leap. Richard Ivey Publishing. (Product No.: 9B17M118). Can be accessed from:
  • Tripathi, S. S. & Sengupta, P. (2016). ISW Guns: Reviving an ancient sport. The Case Centre, UK. (Product No.: 316-0384-1). Can be accessed from:
  • Gaurav, K. & Tripathi, S. S. (2016). Marketing of a Tollywood Film: The Case of Baahubali ‘The Beginning’. The Case Centre, UK. (Product No.: 516 – 0147 -1). Can be accessed from:
  • Selvaraj, A. & Tripathi, S. S. (2015). Global Aspirations of Micromax in Management 3.0: A Case Study Approach by Kunal Gaurav, Jitender Govindani, Ritu Zarar (Eds.), ICBM School of Business Excellence, Hyderabad (ISBN: 978-81924315-1-2)
  • Tripathi, S S, (2012). Tata Acquires Corus: A Case Study. Munich, GRIN Publishing GmbH. pp. 1-19. (ISBN Book: 978-3-656-26510-8, ISBN ebook: 978-3-656-26411-8). Available at


  • Menipaz, E., Menipaz, A. & Tripathi, S. S. (2017). International Business: Theory and Practice. Sage Publications, New Delhi. (ISBN: 978-938-644-6114). Book Chapters
  • Tripathi, S. S. (2019, Accepted).. Failure of Service Innovations: Reasons and Remedies in Proceedings of the BMU International Innovation Conference 2016 by Davinder Singh & Nandita Choudhury (Eds.), Cambridge Scholars Publishing, USA, px-x. (ISBN: 978-1-5275-3510-7).
  • Tripathi, S.S. & Mathew, B. (2019). Providing Safe Drinking Water to Ude Karan, in Human Resource Management for Organisational Sustainability by Radha R Sharma (Ed.), Business Expert Press, USA, p189-196. (ISBN: 978-19470-98039)
  • Nittala, S.S.S., Bhardwaj, S. S. & Tripathi, S. S. (2019). Architecture & evolution of platform enabled by Internet of Things & Cloud, in Enterprise Architecture in the Digital Era by Anjali Kaushik & Prageet Aeron (Eds.), McMillan India, p183-194. (ISBN: 978-9388-82976)
  • Brahma, M., Tripathi, S. S., Bijlani, S. (2018). New Venture Creation: From Gartner to the Present, in Foundational Research in Entrepreneurship Studies: Insightful Contributions and Future Pathways, by Javadian, G., Vishal K. Gupta, Dev K. Dutta, Grace Chun Guo, Arturo E. Osorio, Banu Ozkazanc-Pan (Eds.), p77-102, Palgrave Macmillan (Springer). DOI:
  • Tripathi, S. S. (2016). Openness and diversity of Indian Boards: Does Internationalisation matter?, in Innovative Management Solutions for Competitive Advantage by Shailendra Nigam & Soni Agarwal (Eds.), Excel India Publishers, pp 170-177 (ISBN-978-93-86-256-201).
  • Tripathi, S S & De, S. K., (2008). Innovation as a tool of building competitive advantage at the bottom of the pyramid in Bottom of the Pyramid market in India: Insights & Experiences by Sisodiya, Amit Singh and Rao, Janardhan N (Eds.), ICFAI University Press. (ISBN: 978-81-3141-540-5).
  • Gaurav, K & Tripathi, S S (2008). IT revolution and changing face of rural India, in Indian Rural Economy by Sohani, A K & Balakrishna, A V (Eds.), ICFAI University Press. (ISBN: 978-81-314-1587-0)
  • Sengupta, A & Tripathi, S S (2007) “Marketing Strategies for SSIs that can be consequential for the rural consumers in immediate hinterland to cities”, in Entrepreneurship: Issues and Challenges, Jyoti, P.,(Ed.), Allied Publishers, New Delhi, pp. 14-33. (ISBN: 978-81-8124-202-6).


  • Tripathi, S. S. & Mathew, B. (2019, Accepted). Sustainable Livelihood Models of Mobility in an Emerging Market, in the proceedings of XXX ISPIM Innovation Conference, Florence, June 16-19, to be published by Lappeenranta University of Technology, Finland.
  • Tripathi, S. S. (2019). Open Innovation in Emerging Market Firms: The International Imperative, paper presented in AIB-India Chapter Conference, Hyderabad.
  • Tripathi, S. S. & Brahma, M. (2018). Scaling up to Sell: Insights from an Emerging Market, In 12th ISDSI Annual Conference, SP Jain Institute of Management Research, December 27-31, Mumbai.
  • Brahma, M., Tripathi, S.S. & Sahay, A. (2018). Developing Curriculum for Industry 4.0: Digital Workplaces, in 20th Annual Convention of the Strategic Management Forum, December 25-27 at IIM Trichy.
  • Tripathi, S. S. (2016). Diversity & Openness of Indian Boards: Does Internationalisation Matter?, presented at 9th ISDSI International Conference, Goa Institute of Management, Goa, January, 2-4.
  • Tripathi, S. S. (2015). Open Service Innovation in Information Technology Services Industry, in the proceedings of XXVI ISPIM Innovation Conference, Budapest, June 14-17, Lappeenranta University of Technology, Finland. (ISBN: 978-952265-778-7).  Also chaired a session on Open Innovation at the conference.
  • Brahma, M. & Tripathi, S. S. (2015). New Venture Team (NVT) composition, processes, and their impact on team performance: A Conceptual model for software firms, in proceedings of Global Conference on Managing in Recovering Markets, at Management Development Institute, Gurgaon, March 11-13.
  • Saurabh, P. & Tripathi, S. S. (2015). Product innovation and commercialization at a higher education institution in India: A Case Study. ICIER-IIMB International Conference on Entrepreneurship education and training: Design, Delivery and Effectiveness, at IIM Bangalore, January 29-31.
  • Tripathi, S. S. (2013). Product and service innovations in Indian MNCs: Insights & experiences. Presented at India Special Conference organized by Strategic Management Society at Indian School of Business, Mohali, December 17-19. Also selected as a participant in the Junior Faculty Consortium amongst 16 faculty members from North America, Europe and Asia held on 19th December 2013, during the conference.
  • Tripathi, S S (2013). Directed innovation in an emerging market: Is it sustainable?, in the proceedings of 2013 International Conference of Asian Forum on Business Education, Bangkok at Calcutta Business School, Kolkata, December 16-17.
  • Tripathi, S S, Guin, K. K. & De, S. K. (2013). A Framework of Innovation for Organizations: A Grounded Theory Approach, in the ISBN proceedings of 10th AIMS International Conference on Management at IIM Bangalore, January 6-9.
  • Tripathi, S S, Guin, K. K; De, S. K. (2012). Developing a framework of innovation for large organisations: A Grounded Theory Approach, in the proceedings of International Marketing Conference at IIM Calcutta, December 28-30.
  • Tripathi, S S & De, S. K. (2007), Innovation as a tool of building competitive advantage at the Bottom of the Pyramid, in proceedings of Annual International Marketing Conference at IIM Kozhikode, April 8-10.
  • Tripathi, S S & De, S. K. (2007), Creativity & Innovation: The Strategic Drivers for sustained growth, in proceedings of Strategy Summit 2007: National Conference on Creativity & Innovation in Management, organized by AIMS and ICFAI Business School Kolkata, January 16-18.

Book Reviews, Magazine articles

  • Tripathi, S.S. (2018). Book Review of “Value Creation: The Definitive Guide for Business Leaders” by Gautam Mahajan, in Vision, published by Sage, 22(2), p239-240. (Scopus)
  • Tripathi, S. S. (2014). Case analysis of “Transforming a state owned utility: The role of technology and leadership” by Meeta Dasgupta, A Sahay and R K Gupta. Vikalpa, 39(3): 129-131
  • Tripathi, S. S. (2014). Ambidexterity in a VUCA World. IMI Konnect, 3(6): 4-5.
  • Tripathi, S S (2013). Book Review of “Reverse Innovation” by Vijay Govindarajan & Chris Trimble in Udaan: The international journal of management research, Vol. 1, issue 1, 4p.
  • Tripathi, S S & De, S. K. (2007). Leveraging Innovation for Corporate Entrepreneurship, Effective Executive, Special Issue on Corporate Entrepreneurship, April issue, pp.39-45. IUP Publications.
  • Gaurav, K & Tripathi, S. S. (2007). RFID: A Novel tool for Market Research, Advertising Express, December Issue, IUP Publications.

Membership of Professional Organisations

  • Strategic Management Society (SMS)
  • Academy of Management (AOM)
  • International Society for Professional Innovation Management (ISPIM)
  • Academy of International Business (AIB)

Guidance of PhD (FPM/EFPM)

  • Mita Brahma (Awarded in 2019)

Some of the organisations for whom Dr. Tripathi has conducted on-campus/in-company training programs or acted a a resource person, or completed market research assigments include:


Allahabad Bank

Bharat Electronics Limited

BM Birla Heart Research Centre

Border Security Force

Calcutta Electricity Supply Corporation (CESC)

Calcutta Medical Research Institute

Central Reserve Police Force

Directorate General Resettlement, Ministry of Defence 

Exide Industries Limited

Hindustan Copper Limited

Indian Oil Corporation Limited

Institute of Company Secretaries of India (ICSI)

Institution of Electronics & Telecommunication Engineers (IETE)

Life Insurance Corporation of India

National Academy of Indian Railways

Sri Aurobindo Institute of Culture



  • (2020) Evaluation of National Water Mission Scheme of Ministry of Jal Shakti
  • (2020) Evaluation of Human Resource Development and Capacity Building Scheme of Ministry of Jal Shakti
  • (2020) Evaluation of River Basin Management Scheme of Ministry of Jal Shakti
  • (2020) Evaluation of Infrastructure Development Scheme of Minsitry of Jal Shakti
  • (2018-20) Development of Coffee Table books on 50 cities of Haryana for Department of Urban Local Bodies, Government of Haryana.
  • (2017) Development of a 5 years Strategic Plan for Utility Powertech Limited (UPL), a Joint Venture between Reliance Infrastructure & NTPC Ltd.
  • Perception mapping for a major Super-specialty and Multi-specialty hospital in Kolkata.
  • Market research project titled “A Study of the Perceptions and Attitudes of people about a Retirement Village”.
  • Competitive Intelligence project titled “A Survey of Invertor, Battery Market in India”.
  • Project titled “Steel Market analysis of Sub-Saharan African countries”.