Building Consumer Connect through Communication Strategies

With the global boundaries shrinking, advent of new technologies and products becoming commodities, communication becomes the only differentiating tool for marketers. The battle today is not for maintaining customers only. The marketers’ job today revolves around how well can they engage, understand and communicate with the customer to sustain business. Professionals today need to innovate on their marketing communication methods to satisfy the New Age Customer. 

Objective

The objective of this three-day programme is to develop and hone the marketing communication skills of professionals suited to contemporary customers.

Contents

The following interactive sessions will be conducted:

  • Developing Communication Sensitivity
  • Aligning Communication Strategies with Organisation’s Vision
  • Customer-centric Marketing Communication Strategies
  • Understanding Socio-Cultural Environment in a Globalised World
  • Building Credibility in Persuasive Communication
  • New Age Marketing Communication: Tools and Techniques
  • Socially Responsible Marketing Communication

Who can participate

Executives at all levels in government organisations, public and private sectors, MNCs, and NGOs will greatly benefit from this programme.

Registration and Fees

Participants should be nominated by their organisations. The enclosed nomination form should be completed and returned with all the details. The fee of the programme is Rs. 37,500 (rupees thirty-seven thousand five hundred only) per participant which includes a professional fee, all charges for lodging and boarding, and supply of course materials. GST as applicable will be charged extra in addition to the programme fee. Payment should be made by cheque/NEFT/RTGS.