Illumina, the disguised market research festival organised by MDI has been providing companies the unique opportunity to study consumer behaviour through creative disguised market research, designed by the students of MDI, under the guidance of faculty. With a successful track record of 23 years, Illumina is a cost effective medium of research conducted in the heart of Gurgaon attracting a footfall in excess of 8000. In past, we have also hosted sponsors like Pepsi, HUL, IOCL, OYO Rooms, HP, Decathlon, Tetra Pack, Nielsen, Lava, Corporation Bank, Union Bank of India etc. Illumina consists of four different formats which are as follows:
Urban Illumina 2019 saw a plethora of food and entertainment stalls with the melodies of Astitva band in the background and an energetic performance by Ritviz that made the campus dance to its beats. The campus was lit with fairy lights and decorated with photographic memories of the batch hanging along the event venue capturing the essence of the theme “Life in Pixels” perfectly.