MarQuity - The Marketing club of MDI, aims to instill marketing knowledge in students in the most fun and engaging way. It constantly tries to give the aspiring Marketeers of MDI the best learning exposure by organizing several online quizzes and contests, floating live projects, preparing sales & marketing compendiums and sector reports. MarQuity also facilitates industry interaction by organizing guest talks by experts from various domains.
Every year, MarQuity organises its 2 flagship events: MarQ-Witty, the national level case study competition, and MarQ-Connect, a national level marketing conclave.
Apart from this, the club has also organized several fun events such as the Mandevian Treasure, Brandcharades, MarQEye, MarQSafari and Pitch Please to enhance the marketing quotient of the campus in an engaging way!
The online student community is kept engaged through MarQuity’s Instagram, LinkedIn and Facebook pages.
Activities of the club:
Mailers and Informative posts: Students are kept up to date with the latest developments in the field of marketing. Fun facts and industry news is shared every week with the students.
Case competition: The National Level Case Study Competition, MarQ-Witty, is conducted every year, in association with a case partner, with a participation of more than 300 students from all across India.
Weekly quiz: #OnYourMarQ, an online quiz series, is conducted on facebook and Instagram every week & the winner gets free goodies.
Live projects: MarQuity frequent ties-up with various companies to float live projects to provide students with practical experience of solving real business problems.
Imperium events: Various On-The-Spot events are conducted to engage the students in fun activities that involve usage of marketing knowledge.
Newsletter: Released every year in January, it includes marketing articles, MarQuity activities, interviews of alums, marketing trivia, etc.
Conclave: MarQ-Connect, the annual marketing conclave of MDI Gurgaon, consists of panel discussions on various trends in the field of marketing. The objective is to bring together students, faculty and eminent industry speakers & facilitate stimulating discussions.
Compendium: A detailed docket on various concepts and theories related to Sales and Marketing is prepared by MarQuity every year to aid students in their placement preparation.