Anurag Singh Chauhan
Assistant Professor
Chairperson - Student Affairs
+91-124-4560293
[email protected]
Profile
Dr. Anurag Singh Chauhan has done Ph.D. from Indian Institute of Technology Delhi in the area of Branding. Prior to joining Ph.D. program he has done MBA from IIT Delhi with Marketing as major specialization. He also holds a B.Tech. degree in Electronics and Communication. He has worked in the corporate sector in various functions of marketing and business development. Dr. Anurag also has exposure at reputed private and public sector organization like IBM, NTPC and MTNL.
He has been actively involved in various research and consulting assignments for numerous national and international clients like Planning Commission of India (now Niti Aayog), Carnegie Foundation (US), National Knowledge Network, Shree Cement, HPCL, IOCL, Everest Industries etc.
Dr. Anurag has taught the following courses earlier:
Marketing Management
Product and Brand Management
International Marketing
Consumer Behaviour
B2B Marketing
His research interests are in the area of branding, consumer behaviour, service branding. Few of his publications are:
"Investigating consumer advocacy, community usefulness, and brand avoidance", Marketing Intelligence & Planning (2017), doi: 10.1108/MIP-09-2016-0175 (‘A’ Category journal in ABDC ranking).
“Concept of Brand in Higher Education”, Vilakshan, Xavier Institute of Management, Bhubaneswar (2017). Vol. 14(2) Issue: 2, pp. 83-96, ISSN No. : 0973-1954.
“Customer relationship management research from 2007-2016: An academic literature review” Journal of Relationship Marketing (2018), 17:4, 277-291 (‘C’ Category journal in ABDC ranking).
“Evidence of Disillusionment of Younger Cohorts in Higher Education in India” Journal of Education (2018) Vol. 198 Issue: 2, pp.146-154, https://doi.org/10.1177/0022057418807429.
He has conducted numerous MDPs on Brand Management and Enhancing B2B Marketing Skills.
He has been actively involved in various research and consulting assignments for numerous national and international clients like Planning Commission of India (now Niti Aayog), Carnegie Foundation (US), National Knowledge Network, Shree Cement, HPCL, IOCL, Everest Industries etc.