
Deepali Bhardwaj
Associate Professor of Practice
Profile
I have 25 years of corporate experience and over 14 years of teaching MBA students with reputed Business Schools in Delhi NCR. My corporate experience includes managing business units, business development, and client relationships. My last corporate role was that of VP – Business Development and Strategic Alliances. As a teacher, I take core and elective courses with a blend of Marketing and Information Management. I also have experience in conceptualizing and designing new courses.
I hold a Ph.D. from Banasthali Vidyapith in Management for my study in understanding the impact of social media on the marketing strategies of organizations in India. I have an MBA from MDI Gurgaon with a dual specialization in Information Management and Marketing.
Corporate Experience:
I am an MBA from MDI Gurgaon, having over 25 years of rich, multi-disciplinary, multi-cultural IT experience in Delivery & Operations, Client Management, Marketing, and Sales. I have worked with Fortune 500 and leading organizations from the USA, Europe, APAC, and Japan, and have extensive exposure to global markets, P&L Management, CXO relationship management, Engagement Governance, closing account growth sales opportunities, IT Strategy, supplier/vendor/partner management, People Management, managing delivery, and operations. I have worked effectively in cross-cultural environments, focussing on the growth of nascent markets like Japan and opening new markets like Australia and Continental Europe.
I set up TechnoTree Management Consultants (TTMC) in 2010. TTMC offers consulting and training in the field of IT Management in the areas of IT Strategy Management, Business Analysis, Program and Project Management, Agile Development, Client Relationship Management, Testing Strategies and Techniques, Soft Skills like Business Communication, Presentation Skills, Conflict Management, etc.
In my last corporate role with Quinnox Consultancy Services, I was responsible for setting up strategic partnerships for enhanced business opportunities, business acquisition, and corporate communication functions.
Before this, I had worked with Keane Inc in the USA and was responsible for client and engagement management for leading Financial Services and Manufacturing organizations. And before moving to the USA, I was a Business Unit Head with Keane India, managing delivery operations for the South Central region of the USA.
Before Keane, I was with NIIT Technologies wherein I managed delivery operations and Pre-Sales functions for clients from Japan, Continental Europe, and APAC. At NIIT, my responsibilities included business development and market growth in my region.
Before NIIT (NIIT Technologies), I worked with Maruti Udyog Limited as a technical member of its Information Systems Division.
Since 2009, I have been teaching core and elective courses in leading Business Schools in NCR as a visiting faculty. I have taught at Fore School of Management, Great Lakes Institute of Management, and Lal Bahadur Shastri Institute of Management.
Courses Taught:
- Strategic MIS
- Introduction to IT
- IT for Business
- Business Development for IT (BDIT)
- e-Commerce
- Digital Marketing / Web and Social Media Marketing
- IT Strategy and Planning
- Emerging Technologies in Business
- Strategic Outsourcing
- Requirements Analysis and Management
Publications:
- “Relationship Marketing in context to the IT Industry”, Vision- Journal of Business Perspective (publication of Management Development Institute Gurgaon), Vol XI No 2; pg: 57 – 66, 2007
- “Understanding the Impact of Social Media on Marketing Strategies of Organizations in India”, SIGMIS-CPR '17, June 21-23, 2017, IIM Bangalore, India, ACM ISBN 978-1-4503-5037-2/17/06, http://dx.doi.org/10.1145/3084381.3084394
- “The new rules of marketing and PR: How to use social media, online videos, mobile applications, blogs, new releases, and viral marketing to reach buyers directly by David Merman Scott”, Journal of Information Technology, Case and Application Research”, Journal of Information Technology Case and Application Research, 2017, Volume 19, No. 3, 180-185, http://dx.doi.org/10.1080/15228053.2017.1362848
- “Analytics to action, a guide to social media measurement by Tim Cigelske”, Journal of Information Technology Case and Application Research, 2017, Volume 19, No. 4, 252 -256, https://doi.org/10.1080/15228053.2017.1413884
- “Understanding the factors impacting social media adoption”, Research Review International Journal of Multidisciplinary, Vol. 4 No. 4
- “Trends of Social Media Use by Organizations in India”, International Journal of Novel Research in Marketing Management and Economics Vol. 6, Issue 2, pp: (8-13), Month: May - August 2019, Available at: www.noveltyjournals.com
- Presented a paper “Key factors impacting social media adoption in organizations across India’ at AGBA’s 16th World Congress at IIT, Delhi, June 2019