Mohita Maggon

Assistant Professor
Chairperson - MDP and Faculty In-charge - Admissions and Career support for PGDM Online Programme

+91-124-4560294
[email protected]

Profile

Dr. Mohita Maggon has done her Ph.D. from the Department of Management Studies, Indian Institute of Technology Delhi, in the area of Relationship Marketing. Prior to joining MDI Gurgaon, she worked with the National Institute of Construction Management and Research. She is the recipient of the University Gold Medal for securing the first rank in MBA. She was also awarded Senior Research Fellowship by UGC for pursuing doctorate.

Her teaching interest areas are Relationship Marketing, Marketing of services, and Consumer Behaviour

  • Kapoor, P. S., Maggon, M., & Gangwani, K. K. (2025). Inform me or make me laugh: Influencer marketing and the role of emotional contagion and information value. International Journal of Consumer Studies (ABDC-A), 49(1), e70005.
  • Sharma, L., Kaushik, N., Maggon, M., & Sivathanu, B. (2025). Cognitive and cultural factors in metaverse acceptance: A TAM-based meta-analysis. Acta Psychologica (ABDC-A), 254, 104855.
  • Maggon, M. (2025). I do not think before I leap (buy)! Impulse buying: An integrative review and future research directions. Acta Psychologica (ABDC-A), 254, 104822.
  • Maggon, M. (2022). A bibliometric analysis of the Journal of Relationship Marketing (2002–2019). Journal of Relationship Marketing, 21(4), 324-351. (ABDC- B).
  • Maggon, M. (2022). A bibliometric analysis of the first 20 years of the Journal of Corporate Real Estate. Journal of Corporate Real Estate, (ahead-of-print). (ABDC-C)
  • Maggon, M., & Chaudhry, H. (2018). Exploring relationships between customer satisfaction and customer attitude from customer relationship management viewpoint: An empirical study of leisure travelers. FIIB Business Review, 7(1), 1-9. (ABS-1)
  • Maggon, M., & Chaudhry, H. (2015). Revisiting Relationship Marketing and Customer Relationship Management in Leading Tourism and Hospitality Journals: Research Trends from 2001 to 2013. Journal of Relationship Marketing, 14(1), 53-77. (ABDC- B).

She has delivered training sessions for executives at companies such as the State Bank of India, Life Insurance Corporation (LIC), Military Engineer Services (MES), IOCL, KPMG, Canara Bank, and Hyundai Dealers.