Prashant Kumar

Assistant Professor



[email protected]

Profile

Prof. Prashant Kumar is an assistant professor in information management at MDI Gurgaon. He holds a Ph.D. in Management (Information Systems) from the Indian Institute of Technology (IIT) Delhi, where his doctoral work focused on the influence of social media on customer satisfaction and firm performance. He has previously served as faculty at O.P. Jindal Global University and as Visiting Faculty at FORE School of Management. His teaching interests lie at the intersection of technology and business, with recent courses on Management Information Systems, AI for Business, Generative AI and the Future of Work, and Data Visualization, offered across MBA, BBA, and online executive programs. Prof. Kumar’s research sits at the convergence of AI-driven decision-making, digital customer experience, and social media analytics. He has published in top-tier journals such as Industrial Marketing Management, Information Systems Frontiers, Journal of Cleaner Production, Annals of Operations Research, and Marketing Intelligence & Planning. His article on AI-enabled chatbots in Industrial Marketing Management was featured by IIT Delhi and covered in The Hindu BusinessLine under the headline “Meaningful Chatter from Chatbots”. With over 600 citations, his research combines computational techniques, thematic analysis, and real-world data to address contemporary IS challenges.

Dr. Kumar serves on the Editorial Review Board of Elsevier’s International Journal of Information Management Data Insights and is an active reviewer for several prestigious journals, including Decision Support Systems, Information Systems Frontiers, IEEE Transactions on Computational Social Systems, SAGE Open, Journal of Public Affairs, Cogent Engineering, and Journal of the Association for Information Systems (JAIS). He has also reviewed for leading conferences such as ECIS and HICSS. He has delivered training sessions for the Comptroller and Auditor General (CAG) officials. He has interned with Sling Media Pvt. Ltd. (Dish TV) on online customer experience analytics projects. Dr. Kumar is committed to fostering critical thinking, analytical acumen, and technology-driven innovation in future business leaders.

  • Management Information Systems
  • Generative AI and the Future of Work
  • Text Analytics
  • Introduction to Business Analytics
  • AI and Blockchain for Business
  • Introduction to Python
  • Data Visualisation with Tableau

Areas of Interest:

  • Social Media Analytics, AI in Decision-making, Customer Satisfaction, and ICT in Governance and Renewable Energy.
  • Ongoing research includes GenAI hallucination detection, social media-driven stakeholder intelligence, and behavioural factors in technology adoption.

Journal Publications:

  • Kumar, P. (2025). “Understanding solar energy adoption from social media: A mixed-methods investigation of collective intelligence”, Journal of Cleaner Production (CiteScore: 20.7, Impact Factor: 10.0, ABDC ranking: A), 514, 145790. https://doi.org/10.1016/j.jclepro.2025.145790
  • Kushwaha, A. K., Kumar, P., and Kar, A. K. (2021). “What impacts customer experience for B2B enterprises when using AI-enabled chatbots? Insights from big data analytics”, Industrial Marketing Management (CiteScore: 15.2, Impact Factor: 7.5, ABDC ranking: A*) (All authors are in equal contribution), 98, 207–221. https://doi.org/10.1016/j.indmarman.2021.08.011
  • Kushwaha, A. K., Pharswan, R., Kumar, P., and Kar, A. K. (2023). “Accessing users’ perception of AI in decision-making systems”, Information Systems Frontiers (CiteScore: 19.1, Impact Factor: 8.3, ABDC ranking: A) (All authors are in equal contributions), Vol. 25. No. 3, 1241-1260. https://doi.org/10.1007/s10796-022-10293-2
  • Kumar, P., Kushwaha, A. K., Kar, A. K., Dwivedi, Y. K., and Rana, N. P. (2022). “Managing buyer experience in a buyer-supplier relationship in MSMEs and SMEs”, Annals of Operations Research (CiteScore: 9.8, Impact Factor: 4.5, ABDC ranking: A), 350, 753-780. https://doi.org/10.1007/s10479-022-04954-3
  • Kumar, P., Hollebeek. D., Kar, A. K., and Kukk, J. (2023). “Charting the intellectual structure of customer experience research”, Marketing Intelligence & Planning (CiteScore: 8.7, Impact Factor: 3.4, ABDC ranking: A), Vol. 41 No. 1, 31-47. https://doi.org/10.1108/MIP-05-2022-0185
  • Tiwary, N. K., Kumar, R. K., Sarraf, S., Kumar, P., and Rana, N. (2021). “Impact assessment of social media in B2B marketing: A review of literature and way forward”, Journal of Business Research (CiteScore: 25.3, Impact Factor: 9.8, ABDC ranking: A) (All authors are in equal contribution), 131, 121–139. https://doi.org/10.1016/j.jbusres.2021.03.028
  • Chatterjee, S., Kumar, P., and Chatterjee, S. (2018). “A techno-commercial review on grid-connected photovoltaic system”, Renewable and Sustainable Energy Reviews (CiteScore = 38.0, Impact Factor = 16.3, SCI), 81(2), 2371–2397. https://doi.org/10.1016/j.rser.2017.06.045
  • Kumar, P., Chatterjee, S., Shah, D., Saha, U.K., and Chatterjee, S. (2017). “On comparison of tuning method of FOPID controller for controlling field controlled DC servo motor”, Cogent Engineering (CiteScore = 2.70, ESCI), 4(1), 1357875. https://doi.org/10.1080/23311916.2017.1357875
  • Kumar, R., Pasumarti, S., Figueiredo, R., Singh, R., Rana, S., Kumar, K., & Kumar, P. (2024). Innovation dynamics within the entrepreneurial ecosystem: A content analysis-based literature review. Humanities and Social Sciences Communications, Vol. ahead-of-print No. ahead-of-print.
  • Kumar, R. K., Hoor, A., Jain, S. K., Singh, R., Kumar, K., Kumar, P., & Chamaria, A. (2024). Role of Technological Innovation and Its Governance in Entrepreneurial Evolution. International Journal of Electronic Government Research (IJEGR), Vol. 20 No. 1, 1-25. http://doi.org/10.4018/IJEGR.335069

Conference Proceedings:

  • Kumar, P., and Kumar, S. (2024). “Influence of socio-technical factors of AI-enabled ICTs in Governance”, 3rd Congress on Smart Computing Technologies (CSCT 2024) during December 14-15, 2024 at NIT Sikkim, India (Scopus Indexed), pp. 158–163. Presented and in publication stage
  • Shoaib, M., Kumar, P., and Kumar, S. (2024). “Understanding Carbon Neutrality: Insights from Social Media Analytics and Thematic Analysis”, 9th International Conference on Information and Communication Technology for Competitive Strategies (ICTCS-2024), Jaipur, India (Scopus Indexed). Presented and in publication stage.
  • Kumar, R., Anand, A., Kumar, P., and Kumar, R.K. (2020). “Internet of Things and Social Media: A Review of Literature and Validation from Twitter Analytics”, In 2020 International Conference on Emerging Smart Computing and Informatics (ESCI) (Scopus Indexed), pp. 158–163. https://doi.org/10.1109/ESCI48226.2020.9167558
  • Kaushik, R., Kumar, R., Datta, M., Kumar, R.K., and Kumar, P. (2020). “How does perceived desirability and perceived feasibility affect the entrepreneurial intention?” In: Mallick, P.K., Meher, P., Majumder, A., Das, S.K. (eds), Electronic Systems and Intelligent Computing, Lecture Notes in Electrical Engineering (Scopus Indexed), Vol 686, pp 607-616. Springer, Singapore. https://doi.org/10.1007/978-981-15-7031-5_58
  • Kumar, R., Kaushik, R., Shivani, Kumar, R.K., and Kumar, P. (2020). “Factors influencing financing for entrepreneurs”, In: Mallick, P.K., Meher, P., Majumder, A., Das, S.K. (eds), Electronic Systems and Intelligent Computing, Lecture Notes in Electrical Engineering (Scopus Indexed), Vol 686, pp.585-593. Springer, Singapore. https://doi.org/10.1007/978-981-15-7031-5_56
  • Kumar, P., Kar, A., and Mithas, S. (2019, February). “Mapping customer expectations to customer satisfaction: insights from Twitter analytics”, In Being (more) human in a digitised world, (Vol. MCHV-INAIS Workshop at IIM Calcutta, India – AIS India Chapter)
  • Kumar, P., Das, U., and Chatterjee, S. (2016, April). “A brief study on control structure of grid-connected PV inverter”, In 2016 International Conference on Energy Efficient Technologies for Sustainability (ICEETS), pp. 577–582. https://doi.org/10.1109/ICEETS.2016.7583820

  • Delivered sessions on “Data Visualisation with Python” and “Unstructured Text Analysis” during the Big Data Analytics training program for officers of the Comptroller and Auditor General (CAG), organized by OP Jindal Global University (February 2024).
  • Conducted guest lectures on “Machine Learning and its Application in Cyber Security” during a summer internship program organized by IGDTUW Delhi, in collaboration with Sansoftech Services Pvt. Ltd. (June–July 2022).