Prof. Satyam Mishra holds a PhD in Marketing from Indian Institute of Management, Lucknow. His doctoral research focuses on the role of immersive technologies such as VR/Metaverse in influencing brand experiences. He also holds a PGDM in Marketing from IMT Ghaziabad and B.E (Biotechnology) from RVCE, Bangalore. He holds an industry experience of close to seven years in consulting, market research roles in different firms such as Frost and Sullivan Pvt. Limited, IQVIA (previously IMS Health), Beroe Consulting and a brief stint (intern) in Abbott India Limited. Before joining MDI, he was a faculty member in OP Jindal Global University, Sonipat.