Sk Abu Khalek

Assistant Professor



[email protected]

Profile

Sk Abu Khalek has done FPM/PhD from the Indian Institute of Management Lucknow in Marketing. In his doctoral theses, he explored the emerging phenomenon of shared consumption. While his primary research interest lies in consumer preferences and behaviour revolving around alternative consumption, specifically focusing on shared and sustainable consumption, he has also explored other topics such as online grocery service and mobile payment systems. Before joining MDI, he was a faculty at Indian Institute of Management Bodh Gaya.

He has around 4.5 years of corporate experience. Previously, he was associated with Larsen & Toubro Limited on several projects, including clients such as Utkal Alumina International Limited, Tata Steel, and Bharat Sanchar Nigam Limited.

Education:

  • Ph.D., Marketing, Indian Institute of Management Lucknow
  • MBA, Marketing, Indian Institute of Social Welfare and Business Management
  • B.Tech., Applied Electronics & Instrumentation Engineering, West Bengal University of Technology

Affiliations:

  • Assistant Professor, Management Development Institute Gurgaon (Since January 2026)
  • Assistant Professor, Indian Institute of Management Bodh Gaya (January 2024 – December 2025)
  • Senior Engineer, Larsen & Toubro Limited (July 2012 – June 2016)

  • Marketing Management
  • Consumer Behaviour
  • Services Marketing
  • Business Research Methodology

His research focuses on consumer behaviour and marketing strategy, with particular emphasis on changing consumer dynamics in digital and sustainability-driven markets. He has examined how psychological factors such as de-ownership orientation, anticipated regret, and decision heuristics influence consumption choices, including shared and platform-based consumption.

Research Papers Published:

  • Khalek, S. A., & Chakraborty, A. (2025). Resistance to shared consumption: Exploring the interplay of access-temporality, economic-value, and anticipated regret. International Journal of Information Management, 82, 102886. https://doi.org/10.1016/j.ijinfomgt.2025.102886 (ABDC-A*, ABS-2, IF: 27)
  • Khalek, S. A., & Chakraborty, A. (2023). “Do I share because I care?”: Investigating the factors influencing consumer’s adoption of shared consumption. Business Strategy and The Environment, 32(8), 5669-5685. https://doi.org/10.1002/bse.3442 (ABDC-A, ABS-3, IF: 13.3)
  • Khalek, S. A., & Chakraborty, A. (2023). Access or collaboration? A typology of sharing economy. Technological Forecasting and Social Change, 186, 122121. https://doi.org/10.1016/j.techfore.2022.122121 (ABDC-A, ABS-3, IF: 13.3)
  • Khalek, S. A., & Chakraborty, A. (2022). “I like to use but do not wish to own”: Exploring the role of de-ownership orientation in the adoption of access-based services. Journal of Retailing and Consumer Services, 67, 103035. https://doi.org/10.1016/j.jretconser.2022.103035 (ABDC-A, ABS-2, IF: 13.1)
  • Khalek, S. A., & Chakraborty, A. (2025). From ownership to access: Investigating resistance towards shared consumption. International Journal of Consumer Studies, 49, e70073. https://doi.org/10.1111/ijcs.70073 (ABDC-A, ABS-2, IF: 7.6)
  • Khalek, S. A., Dey, D., Chakraborty, A., & Samanta, T. (2025). “From expectations to frustrations”: Dissecting negative experiences to understand negative word-of-mouth in online grocery services. Journal of Retailing and Consumer Services, 84, 104221.https://doi.org/10.1016/j.jretconser.2024.104221. (ABDC-A, ABS-2, IF: 13.1)
  • Khalek, S. A., & Chakraborty, A. (2023). Shared Consumption and its Determinants: A Systematic Literature Review and Future Research Agenda. International Journal of Consumer Studies. 47(3), 888-921. https://doi.org/10.1111/ijcs.12913 (ABDC-A, ABS-2, IF: 7.6)
  • Khalek, S. A., Samanta, T., & Behera, C.K. (2024). Online grocery services evolution and trends: a bibliometric approach. International Journal of Retail & Distribution Management, 52 (12), 1142-1171. https://doi.org/10.1108/IJRDM-01-2024-0010 (ABDC-A, ABS-2, IF: 5.5)
  • Khalek, S. A., Behera, C.K., & Samanta, T. Increasing information disclosure in mobile payment service: The role of structural assurance, trust and information sensitivity. Journal of Financial Services Marketing. https://doi.org/10.1057/s41264-023-00257-1 (ABDC-B, ABS-1, IF: 4.3)
  • Kumra, R., Khalek, S. A., & Samanta, T. (2021). Factors affecting BoP producer intention to use P2P lending platforms in India. Journal of Global Marketing, 34(4), 328-352. https://doi.org/10.1080/08911762.2021.1915440 (ABDC-B, ABS-1, IF: 4.3
     

Case Studies Published:

  • Khalek, S. A., Samanta, T., Sarkar, B., & Puri, S. (2025), “Zepto’s 10-Minute Model Faces Trust and Compliance Test”. Ivey Publishing. (Case ID: W46047)
  • Samanta, T., Khalek, S. A., & Sarkar, B. (2025), “Kolhapuri Sandals, Prada’s Design: The Cultural Appropriation Controversy”. Ivey Publishing (Case ID: W46323)

Conference Presentations:

International:

RARCS (2023): “Understanding Consumer Resistance to Shared Consumption”
ANZMAC (2022): “Factors Influencing Consumers’ Adoption of Shared Consumption”
ANZMAC (2023): “Role of Materialistic Norms in Shared Consumption”

National:

IIT Jodhpur MDC (2023): “Intrinsic and Extrinsic Factors Influencing Shared Consumption: A Theory of Planned Behaviour Perspective”
IIM Vishakhapatnam Marketing Conference Vipanan (2023): “Role of Normative Beliefs and Affective Factors in Influencing Consumers’ Adoption of Shared Consumption”