
Vibhava Srivastava
Associate Professor
+91-124-4560342
[email protected]
Profile
Dr. Vibhava Srivastava is an Associate Professor of Marketing at Management Development Institute Gurgaon, India. He holds a Ph.D. from Motilal Nehru National Institute of Technology and an MBA in Marketing from the University of Allahabad. With over two decades of experience in academia, Dr. Srivastava specializes in marketing strategy, B2B marketing, and sales management. He has published extensively in reputed journals and presented at international conferences. His research interests include B2B sales & Marketing, relationship marketing, contemporary marketing strategies and practices. Dr. Srivastava is also involved in consulting projects and executive education, working with organizations like Canon, LIC, BEL, IOCL, Canara Bank, MES, and IOFS.
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