Advanced Competitive Strategy

Why do some firms outperform others in the same business environment? This question lies at the heart of Competitive Strategy, which is essentially the study of why some companies succeed. In contrast, others fail to gain a competitive advantage over their rivals in the industry. The concepts and ideas often impact a manager’s approach to regain competitive advantage to add value to the organization. For example, some competitors decide their boundaries and co-exist, while others have rivalries to get business. New concepts are built around notions of complementarities and strategic fit. Overall, an advanced level of competitive strategy requires managers to have a ‘big-picture’ view of a company’s situation and decide upon courses of action that will help a company to act or win against rivals in the fiercely competitive marketplace. Globally, managers are operating in a dynamic, uncertain and ambiguous environment. Rising risks such as pollution, infectious disease, lockdown, and the act of war are creating many new problems for the organization. In addition, managers are facing issues related to ethics in strategic decision-making. The recent pandemic (COVID-19) forced companies to change their approach for sustainable competitive advantage. The environmental changes force managers to change their strategies - Strategic Risk Management, Strategic Change, and Business Transformation are often used to overcome these risks and issues. The decisions managers undertake to sustain a competitive advantage in the face of competition are important in changing environments. This course will discuss how managers should shape their strategies in the dynamic business environment and crises. The experience and learning from the cases and latest research will add to your knowledge in this MDP.

Objectives

  • Formulation of strategy and learning competitive advantage
  • Analyze why some firms fail to gain competitive advantage, and why others are not 
  • Apply Strategic Change and Strategic Risk Management
  • Strategic Decision-making in a State of uncertainty and Crisis 
  • Addressing ethical questions in strategic decision-making 

Contents

  • Overview of Strategy and Crafting Strategy 
  • Strategy and Structure
  • Review of Competitive Strategies 
  • Why do competitive strategies fail?
  • Strategic Risk Management 
  • Strategic Change Management
  • Advanced Strategic approaches: Blue Ocean Strategy, Red Ocean Traps, End of Competitive Advantage, Transient Competitive Advantage, Multiple Competitive Advantage and Dynamic Capabilities, and Strategic Issue Management

For Whom

  • Middle-level managers and executives responsible for formulating business-level and corporate level strategies 
  • Business consultants and consultancy firms looking to better advise clients for sustainable and profitable growth 

Venue & Duration

The programme is scheduled during July 18-20, 2024 on a residential basis at MDI Gurgaon Campus, Mehrauli Road, Sukhrali, Gurugram. Accommodation for participants would be available at MDI Gurgaon Campus from the noon of July 17, 2024, to the forenoon of July 21, 2024.

Registration & Fees

Participants should be nominated by their organizations. The enclosed nomination form should be completed and returned with all the details. The fee of the program is Rs. 42,500/- (Rupees Forty Two Thousand Five Hundred only) per participant which includes a professional fee and all charges for boarding, lodging and supply of course materials during the programme. GST as applicable will be charged extra in addition to the programme fee. Payment should be made by Cheque/NEFT/RTGS.

Discount Policy
With a view to our long-term relationship with your esteemed organization, we are pleased to introduce the discount policy in a particular
programme. The discount will be observed in the following conditions: (discount applicable in NEPAL also)
• 10% Discount against 3-5 nominations
• 20% Discount against more than 5 nominations

Important Dates

The last date for receipt of nominations is July 04, 2024. The last date for withdrawal of nominations is July 06, 2024. Any withdrawal received after this date will be subject to deduction as per the Institute’s rules. However, substitution may be permitted.

For enquiry, please contact at [email protected] or +91-124-4560008.