Program Objectives

This three-day programme is designed to equip participants with the knowledge, skills, and strategies necessary to excel in 

• B2B marketing within the ever-changing business environment. The programme would: 
• Equip participants with advanced strategies for navigating the dynamic B2B marketing environment.
• Enhance participants' understanding of emerging trends and technologies impacting B2B marketing.
• Foster practical skills in developing and implementing effective B2B marketing strategies.
• Provide insights into customer-centric approaches and relationship-building in the B2B context.
• Provide an overview of tools and techniques along with actionable plans for successful navigation in the ever 
• evolving B2B landscape
   

Program Structure and Content

The 3-day programme makes use of a number of highly dynamic and interactive teaching and training methods, including 
individual feedback sessions, case studies, classroom discussions, lectures, presentations and practical exercises. 
Participants are divided into small groups designed to foster a high level of trust between participants and faculty, thereby
creating a powerful and enriching learning environment.
The program encompasses various key elements that are integral to building a successful B2B marketing strategy.
• Overview of the Changing B2B Marketing Landscape
Participants will gain insights into the rapid changes occurring in B2B marketing, understanding the shifts in buyer behavior, market trends, and emerging technologies. This foundational knowledge will set the stage for navigating the challenges and opportunities presented by the evolving landscape.
• Embracing Digital Transformation in B2B Marketing
The MDP emphasizes the importance of embracing digital transformation, exploring how technologies such as AI, automation, and data analytics can enhance B2B marketing efforts. Participants will learn to integrate digital tools into their strategies for improved efficiency and effectiveness.
• Building a Robust B2B Marketing Strategy
This module focuses on the fundamental components of a robust B2B marketing strategy. Participants will delve into 
identifying target markets, defining customer segments, crafting compelling value propositions, and developing 
comprehensive marketing plans tailored to the unique needs of B2B environments.
• Customer-Centric Approaches in B2B Marketing
Understanding the customer journey is paramount in B2B marketing. Participants will learn to create buyer personas, map 
customer journeys, and implement personalization and relationship-building strategies to enhance customer satisfaction and loyalty.
• Content is King: Crafting Compelling B2B Content
The program emphasizes the significance of content marketing in B2B success. Participants will explore strategies for 
creating engaging and informative content, and learn how to leverage content across different stages of the buyer's journey to drive meaningful engagement.
• Utilizing Data and Analytics in B2B Marketing
Data-driven decision-making is a key theme in this module, emphasizing the importance of leveraging data and analytics for measuring and optimizing B2B marketing campaigns. Participants will explore the implementation of analytics tools and the role of technology in achieving marketing success.
• Integrated Marketing Communications in B2B
Understanding the role of various communication channels, creating an integrated marketing communications plan, and 
aligning messaging across different touchpoints are central to this module. Participants will gain practical insights into effective communication strategies in the B2B context.
• Measuring and Optimizing B2B Marketing Performance
The program concludes with a focus on key performance indicators (KPIs) for B2B marketing success. Participants will learn to implement analytics tools for performance measurement, and strategies for continuous improvement and optimization.

For Whom

• Marketing executives and managers
• Sales professionals involved in B2B sales
• Business development managers
• Anyone looking to enhance their understanding of modern B2B marketing strategies.

Venue & Duration

The programme is scheduled during May 06-08, 2024 on a residential basis at MDI Gurgaon Campus, Mehrauli Road, Sukhrali, Gurugram. Accommodation for participants would be available at MDI Gurgaon Campus from the noon of May 05, 2024, to the forenoon of May 09, 2024.

Registration & Fees

Participants should be nominated by their organizations. The enclosed nomination form should be completed and returned with all the details. The fee of the program is Rs. 42,500/- (Rupees Forty Two Thousand Five Hundred only) per participant which includes a professional fee and all charges for boarding, lodging and supply of course materials during the programme. GST as applicable will be charged extra in addition to the programme fee. Payment should be made by Cheque/NEFT/RTGS.

Discount Policy
With a view to our long-term relationship with your esteemed organization, we are pleased to introduce the discount policy in this programme. The discount will be observed in the following conditions: (discount is applicable in NEPAL also)

• 10% Discount against 3-5 nominations
• 20% Discount against more than 5 nominations

Important Dates

The last date for receipt of nominations is April 24, 2024. The last date for withdrawal of nominations is April 26, 2024. Any withdrawal received after this date will be subject to deduction as per the Institute’s rules. However, substitution may be permitted.

For enquiry, please contact at [email protected] or +91-124-4560008.