Business Storytelling using Data

In the current data-driven business landscape, the ability to effectively communicate insights is essential for driving strategic decision-making, fostering innovation, and gaining a competitive edge. Recognizing the growing importance of storytelling in conveying complex data in a compelling and meaningful way, this programme has been developed. The programme caters to a diverse audience who play pivotal roles in leveraging data to inform decision-making, drive business growth, and enhance organizational performance. This programme serves as a platform for participants to enhance their communication skills, leverage data effectively, and drive business impact through compelling storytelling.

Objective

Participants would be able to:
• Understand the role of storytelling in business.
• Develop skills to integrate data into narratives effectively.
• Communicate complex data insights clearly and engagingly.
• Tailor storytelling to different audiences and objectives.
• Foster creativity in presenting data-driven stories.
• Influence stakeholders through impactful data storytelling.
• Drive organizational change and strategic objectives with storytelling.
• Promote collaboration in applying storytelling to real-world challenges.
• Encourage continuous learning and skill refinement.
• Measure effectiveness and iterate for improvement.

Contents

This content framework aims to provide participants with the knowledge, skills, and practical experience necessary to leverage data effectively in crafting compelling narratives that drive decision-making and action within their organizations.
• Introduction to Business Storytelling.
• Understanding the power of storytelling in business contexts.
• Exploring the role of data in crafting compelling narratives.
• Techniques for analyzing and interpreting data effectively.
• Identifying key insights and trends from datasets.
• Best practices for creating clear and impactful data visualizations.
• Tools and software for designing engaging charts, graphs, and dashboards.
• Structuring Data-Driven stories using frameworks for organizing data into coherent and persuasive narratives.
• Engaging Audiences with Data Stories by using techniques for capturing audience attention and maintaining engagement.
• Incorporating storytelling elements such as conflict, characters, and resolution into data presentations.
• Tailoring storytelling techniques to different audiences and communication channels.
• Using storytelling to inspire confidence and trust in data-driven insights.
• Practical applications and case studies to analyze real-world examples of effective data storytelling in business.
• Hands-on exercises to practice crafting and delivering data-driven stories.
• Developing metrics to evaluate the effectiveness of data storytelling initiatives.
• Analyzing the impact of data stories on decision-making, stakeholder engagement, and business outcomes.

Who should attend?

This course is designed to cater to a diverse audience of professionals, who are;
• Managers and Leaders.
• Data Analysts and Scientists.
• HR professionals.
• Marketing and Sales Professionals.
• Business Analysts and Consultants.
• Entrepreneurs and Business Owners.
• Professionals in Training and Development
If you are someone interested in Data-Driven Communication, this course is for you.

Venue & Duration

The programme is scheduled during November 25-27, 2024 on a residential basis at MDI Gurgaon Campus, Mehrauli Road, Sukhrali, Gurugram. Accommodation for participants would be available at MDI Gurgaon Campus from the noon of November 24, 2024, to the forenoon of November 28, 2024.

Registration & Fees

Participants should be nominated by their organizations. The enclosed nomination form should be completed and returned with all the details. The fee of the program is Rs. 42,500/- (Rupees Forty Two Thousand Five Hundred only) per participant which includes a professional fee and all charges for boarding, lodging and supply of course materials during the programme. GST as applicable will be charged extra in addition to the programme fee. Payment should be made by Cheque/NEFT/RTGS.

Discount Policy
With a view to our long-term relationship with your esteemed organization, we are pleased to introduce the discount policy in this programme. The discount will be observed in the following conditions: (discount is applicable in NEPAL also)
• 10% Discount against 3-5 nominations
• 20% Discount against more than 5 nominations

Important Dates

The last date for receipt of nominations is November 14, 2024. The last date for withdrawal of nominations is November 15, 2024. Any withdrawal received after this date will be subject to deduction as per the Institute’s rules. However, substitution may be permitted.