CMO’s Playbook

Marketing has undergone a huge transformation over the years. With an increasing number of consumers using smartphones and internet-connected devices, marketers are finding new ways to connect with their customers. CMO’s Playbook is an indispensable aspect of any firm’s marketing strategy. Due to the uncertainty, increasing competition and challenging times, marketers' roles are even more exciting and need unprecedented new learnings for maintaining the organization’s growth and business success.
This program is designed to equip participants with an in-depth understanding of strategic marketing tools and to execute marketing programs for growth. By learning these skills, managers and entrepreneurs can proactively influence all the stakeholders, including their consumers and top management.

Objectives

This three-day programme will equip participants with the knowledge, skills, and strategies necessary to excel in Strategic Marketing. The program would help participants:
• Gain an in-depth understanding of strategic marketing and new avenues for their businesses
• Appreciate the understanding of the market orientation and identify strategic issues for their businesses
• To create an integrated understanding for improving performance and decision-making.

Contents

• Marketing overview and understanding of challenges for marketers
• Customer Segmentation and Targeting
• Using Consumer Insights
• Market Research
• Marketing Strategy
• Marketing Mix
• New Product Launch
• Product portfolio management
• New Pricing Mechanisms
• Alternative Channels for Sales Growth
• Marketing and its interface with other functions
• Overall understanding of activities for a Marketer
• New Business Models

Who should attend?

This program will benefit:
• Professionals interested in exploring and leveraging the power of marketing and social media
• Any professional seeking to understand how marketing and analytics work
• Managers in marketing, sales, brand or communication roles interested in transition to a strategic role in marketing
• Senior managers and leaders interested in learning about the new customer trends
• Consultants and entrepreneurs who want to reach new customers

Venue & Duration

The programme is scheduled from November 24-26, 2025, on a residential basis at MDI Campus, Mehrauli Road, Sukhrali, Gurugram. Accommodation for participants would be available at the MDI Campus from noon on November 23, 2025, to the forenoon of November 27, 2025.

Registration & Fees

Participants should be nominated by their organizations. The enclosed nomination form should be completed and returned with all the details. The fee of the program is Rs. 42,500/- (Rupees Forty Two Thousand Five Hundred only) per participant, which includes a professional fee and all charges for boarding, lodging and supply of course materials during the programme. GST as applicable will be charged extra in addition to the programme fee. Payment should be made by Cheque/NEFT/RTGS.

Important Dates

The last date for receipt of nominations is November 10, 2025. The last date for withdrawal of nominations is November 11, 2025. Any withdrawal received after this date will be subject to deduction as per the Institute’s rules. However, substitution may be permitted.
Nominating organizations are advised to await confirmation of acceptance of nominations(s) before sending the participants to the programme venue.

For enquiry, please contact at [email protected] or +91-124-4560008.