Corporate Communications and Branding

The rise of Web 2.0 and subsequent outburst of social media has radically changed the way corporate communications and corporate branding is practiced. This concept has led to evolution of various touch-points where stakeholders can be engaged with strategies. 
On the other hand, corporate brands face many challenges. Social media, disruptive technologies, globalisation, and stakeholder and consumer pressure for brands to act ethically are only a few examples of such challenges. Today's dynamic, transparent, and interdependent business environment requires senior managers to create genuine, ethical corporate brands that are internally driven and open to stakeholder input and co-creation.
Externally, executives' strong offline and online presence can serve as platforms for thought leadership. This three-day masterclass will help the professionals to create a strong and memorable brand identity through corporate communication and branding strategy that unite their company's diverse stakeholders to create long-term value. The course recognizes that everything a company does, and sometimes what it doesn’t, can send a powerful message. We will look at those examples and in this way this programme has a strong appl ied and managerial orientation that is relevant to the current management environment. 

Objective

This three-day programme will offer the participants the best possible platform to explore and understand corporate communication and corporate branding. At the end of the programme, the participants would be able to: 

  • Demonstrate a good understanding of corporate branding, reputation and identity
  • Integrating Branding into Corporate Communications
  • Writing for Corporate Communications and personal / organisational branding
  • Understand the Key Performance Indicators (KPIs) for Branding and corporate communication

Course Outline

  • Key Components of Successful Corporate Communication Strategies
  • Building a Strong Corporate Brand - Defining Your Corporate Brand; Developing a Unique Value Proposition; Creating a Brand Personality
  • Crafting an Effective Corporate Communication Strategy - Setting Communication Objectives; Choosing the Right 
  • Communication Channels; Internal vs. External Communication Strategies 
  • Crisis Communication Planning
  • Balancing Transparency and Corporate Messaging; Ethical Issues in Branding and Communication; Social Responsibility and Corporate Citizenship
  • Fostering a Brand-Centric Culture through Employee Engagement and Internal Communication 
  • Creating compelling content
  • Offline and online presence 
  • Measuring and Evaluating Brand Performance

Who should attend

  • Communication specialists
  • Executives wishing to make a personal brand
  • Non-Profit and Service Organizations
  • Developers and Engineers
  • Motivated Individuals and Entrepreneurs seeking to gain an edge into Marketing Communications

Venue & Duration

The programme is scheduled during February 05-07, 2024 on a residential basis at MDI Gurgaon Campus, Mehrauli Road, Sukhrali, Gurugram. Accommodation for participants would be available at MDI Gurgaon Campus from the noon of February 04, 2024, to the forenoon of February 08, 2024

Registration & Fees

Participants should be nominated by their organizations. The enclosed nomination form should be completed and returned with all the details. The fee of the program is Rs. 40,000/- (Rupees Forty Thousand only) per participant which includes a professional fee and all charges for boarding, lodging and supply of course materials during the programme. GST as applicable will be charged extra in addition to the programme fee. Payment should be made by Cheque/NEFT/RTGS.

Discount Policy

With a view to our long-term relationship with your esteemed organization, we are pleased to introduce the discount policy in this programme. The discount will be observed in the following conditions: (discount is applicable in NEPAL also) • 10% Discount against 3-5 nominations • 20% Discount against more than 5 nominations