Customer Centric Marketing: Customer satisfaction, loyalty and relationship

Even the best product or service need marketing handles to drive sales and gain customers. But if people don't know about it, you'd never be able to scale up your operations and marketing as we know has evolved. With the digitalization, customers are now more informed and thus only gravitate towards brands that speak their language. The businesses that survive in this age of digitization are those whose marketing strategies are built on and for the customers.

Objectives

The participants would learn:

  • To identify their ideal customer
  • To target and woo their customers with the right content.
  • To convert the customers into paying customers.

 

Contents

  • Fundamental of Customer-Centricity
  • Measuring and Managing Customer Satisfaction, Customer Loyalty, Customer Profitability, and Customer Lifetime Value
  • Creating Buyer Persona
  • Role of digital Media in Customer Centricity
  • Content Marketing
  • Plotting the Customer Journey

 

Who Should Attend?

This course is designed to teach entrepreneurs and marketers who want to focus their marketing strategies on their target audience.

  • If you work in sales/marketing and wants to know:
  • How to identify your ideal customer?
  • How to woo them with the right content?
  • How to convert them into paying customers?
  • Then this course is for you.

Venue & Duration

The programme is scheduled during January 19-21, 2026 on a residential basis at MDI Campus, Mehrauli Road, Sukhrali, Gurugram. Accommodation for participants would be available at MDI Campus from noon of January 18, 2026, to the forenoon of January 22, 2026.

Registration & Fees

Participants should be nominated by their organizations. The enclosed nomination form should be completed and returned with all the details. The fee of the program is Rs. 42,500/- (Rupees Forty-Two Thousand Five Hundred only) per participant which includes a professional fee and all charges for boarding, lodging, and supply of course materials during the programme. GST as applicable will be charged extra in addition to the programme fee. Payment should be made by Cheque/NEFT/RTGS.

Discount Policy
With a view to our long-term relationship with your esteemed organization, we are pleased to introduce the discount policy in this programme. The discount will be observed in the following conditions: (discount is applicable in NEPAL also)
• 10% Discount against 3-5 nominations
• 20% Discount against more than 5 nominations

Important Dates

The last date for receipt of nominations is January 04, 2026. The last date for withdrawal of nominations is January 05, 2026. Any withdrawal received after this date will be subject to deduction as per the Institute’s rules. However, substitution may be permitted.
Nominating organizations are advised to await confirmation of acceptance of nominations(s) before sending the participants to the programme venue.

For enquiry, please contact at [email protected] or +91-124-4560008.