Objective

Marketing is indeed indispensable for business growth, especially in today’s digital age where consumers are inundated with choices. Even the best product or service needs modern marketing handles to drive sales and gain customers. Effective marketing strategies not only inform potential customers about your offerings but also engage with them in a way that resonates with their needs, preferences, and expectations. With digitalization, customers are now more informed and thus only gravitate toward brands that speak their language and give them personalized experiences. The businesses that survive in this competitive landscape are those whose marketing efforts are based on customer feedback, and market trends to build stronger brand loyalty, drive sales, create value, and ultimately scale up their operations. This customer-centric approach not only fosters growth but also establishes long-term relationships that are essential for sustained success.

Contents

• Fundamental of Customer-Centricity
• Measuring and Managing Customer Satisfaction, Customer Loyalty, Customer Profitability, and Customer Lifetime Value
• Creating Buyer Persona
• Role of Digital Media in Customer Centricity
• Content Marketing
• Plotting the Customer Journey and identifying crucial touch-points.

Who should attend?

This course is designed to teach entrepreneurs and marketers who want to focus their marketing strategies on their target audience.
• If you work in sales/marketing and want to know:
• How to identify your ideal customer?
• How to woo them with the right content?
• How to convert them into paying customers?
• Then this course is for you.

Venue & Duration

This course is designed to teach entrepreneurs and marketers who want to focus their marketing strategies on their target audience.
• If you work in sales/marketing and want to know:
• How to identify your ideal customer?
• How to woo them with the right content?
• How to convert them into paying customers?
• Then this course is for you.

Registration & Fees

Participants should be nominated by their organizations. The enclosed nomination form should be completed and returned with all the details. The fee of the program is Rs. 42,500/- (Rupees Forty-Two Thousand Five Hundred only) per participant which includes a professional fee and all charges for boarding, lodging, and supply of course materials during the programme. GST as applicable will be charged extra in addition to the programme fee. Payment should be made by Cheque/NEFT/RTGS.

Discount Policy
With a view to our long-term relationship with your esteemed organization, we are pleased to introduce the discount policy in this programme. The discount will be observed in the following conditions: (discount is applicable in NEPAL also)
• 10% Discount against 3-5 nominations
• 20% Discount against more than 5 nominations

Important Dates

The last date for receipt of nominations is January 01, 2025. The last date for withdrawal of nominations is January 03, 2025. Any withdrawal received after this date will be subject to deduction as per the Institute’s rules. However, substitution may be permitted.

For enquiry, please contact at [email protected] or +91-124-4560008