Customer Engagement and Digital Marketing Communications

“Technology has irreversibly changed the way that firms identify who is more likely to buy, what they are more likely to buy, when they are more likely to buy, why they are likely to buy, and how they are likely to buy, repurchase, and recommend.” (Kumar & Gupta, Journal of Advertising, 2016) 
In today’s digital space customers are more connected, more informed, and more empowered to engage-on their terms than ever before. Organizations need to reinvent their role in customer’s digital world, create memorable engaging experiences and use modern digital marketing platforms to scaleand respond quickly to lead the marketplace. The businesses that win customers in the digital space will be the businesses of tomorrow. 
Introduction of Digital Marketing with correct communication skills, set to be known as future of Marketing, will help your organization rapidly grow in the current marketing playing field. A better understanding of your existing as well as potential customers in this digitally connected space will also assist organization to be better informed, prepared and leverage the knowledge to face the future competition.

Programme Objectives

• Overview to the Future of Marketing and Customer Engagement 
• Foundation of Social Media Marketing 
• Understanding four zones of Social Media 
• Increasing the ROI of Social Media Marketing 
• To make one self-market ready to influence selling 
• Usage of effective communication skills to augment marketability 
• Understanding communication strategies for extracting more human productivity 

Course Outline

• What would be the Future of Marketing and Customer Engagement 
• Factors affecting the marketing strategy and its ROI 
• What is Social Media Marketing strategy and Social Consumers 
• What are the four zones of Social Media to design an effective marketing strategy. 
• Understanding Return on Investment of social media marketing. 
• Effective content writing for high Search engine optimization 
• Understanding 7 Cs of Communication 
• Principles of effective writing for blogs 
• Develop and manage real world digital marketing plans 
• Optimizing communication skills for efficient digital employee engagement 
• Understanding how to increase visibility 
• Enhancing Customer Retention and Effective Engagement 

Target Audience

This program is for executives, heading units and departments in various functional areas of private sector, public sector and government organizations. It is for middle and senior level Management, freelancers.

Venue & Duration

The programme is scheduled during November 11-13, 2024 on a residential basis at MDI Gurgaon Campus, Mehrauli Road, Sukhrali, Gurugram. Accommodation for participants would be available at MDI Gurgaon Campus from the noon of November 10, 2024, to the forenoon of November 14, 2024.

Registration & Fees

Participants should be nominated by their organizations. The enclosed nomination form should be completed and returned with all the details. The fee of the program is Rs. 42,500/- (Rupees Forty Two Thousand Five Hundred only) per participant which includes a professional fee and all charges for boarding, lodging and supply of course materials during the programme. GST as applicable will be charged extra in addition to the programme fee. Payment should be made by Cheque/NEFT/RTGS.

Discount Policy

With a view to our long-term relationship with your esteemed organization, we are pleased to introduce the discount policy in this programme. The discount will be observed in the following conditions: (discount is applicable in NEPAL also)
• 10% Discount against 3-5 nominations
• 20% Discount against more than 5 nominations

 


 

Important Dates

The last date for receipt of nominations is October 30, 2024. The last date for withdrawal of nominations is November 01, 2024. Any withdrawal received after this date will be subject to deduction as per the Institute’s rules. However, substitution may be permitted.
Nominating organizations are advised to await confirmation of acceptance of nominations(s) before sending the participants to the programme venue.

For enquiry, please contact at [email protected] or +91-124-4560008.