Customer Well Being in Digital Times

Customer Well Being is a positive psychological state that comprises of his / her cognitive and affective evaluation of life wherein one feels content, and experiences more pleasure than pain. Marketers now realize that their roles are not limited to designing products and services or exchanging value alone but they are active participants in creating value for the customers that leads to a healthy and positive state of mind. Customer Well Being thus is the way to success in forthcoming years.
To achieve this companies will have to train their employees and design systems and structures differently from the current structures of value exchange.

Objectives

• To Build an Overview of Customer Well Being as the Future of Marketing
• Designing Products and Services for Customer Well Being
• Understanding the role of Digital Technologies in the context of Customer Well Being
• Designing Organization Structures and Systems for Customer Well Being
• Employee Training for delivering Customer Well Being
• ESG and Customer Well being.

Contents

• Understanding Customer Well Being at different levels and types
• The role of Business Organizations for Well Being
• Using i4.0 technologies for different human functions and its impact on customer health
• How to practice Responsible Marketing
• Addressing Happiness and Well Being as Value
• Creating empowered customers and employees
• Delivery Systems for Operationalizing Well Being

Who should attend

This program is for executives, heading units and departments in various functional areas of private sector, public sector and government organizations. It is for middle and senior level Management, freelancers.

Venue & Duration

The programme is scheduled during September 09-11, 2024 on a residential basis at MDI Gurgaon Campus, Mehrauli Road, Sukhrali, Gurugram. Accommodation for participants would be available at MDI Gurgaon Campus from the noon of September 08, 2024, to the forenoon of September 12, 2024.

Registration & Fees

Participants should be nominated by their organizations. The enclosed nomination form should be completed and returned with all the details. The fee of the program is Rs. 42,500/- (Rupees Forty Two Thousand Five Hundred only) per participant which includes a professional fee and all charges for boarding, lodging and supply of course materials during the programme. GST as applicable will be charged extra in addition to the programme fee. Payment should be made by Cheque/NEFT/RTGS.

Discount Policy
With a view to our long-term relationship with your esteemed organization, we are pleased to introduce the discount policy in this programme. The discount will be observed in the following conditions: (discount is applicable in NEPAL also)
• 10% Discount against 3-5 nominations
• 20% Discount against more than 5 nominations

Important Dates

The last date for receipt of nominations is August 28, 2024. The last date for withdrawal of nominations is August 30, 2024. Any withdrawal received after this date will be subject to deduction as per the Institute’s rules. However, substitution may be permitted.
Nominating organizations are advised to await confirmation of acceptance of nominations(s) before sending the participants to the programme venue.

For enquiry, please contact at [email protected] or +91-124-4560008.