Digital Marketing in the AI era

Designed to address AI’s rapid integration into marketing, this program equips participants with cutting-edge tools and practices to transform digital marketing strategies, optimize campaigns, and achieve measurable results. It explores Search Engine Marketing and how AI is reshaping search algorithms and consumer behavior. As generative AI becomes central to how people find information, participants will learn to adapt by creating content for both traditional search engines and AI-driven models like ChatGPT. The program also focuses on search-friendly content that boosts visibility and engagement in an increasingly AI-driven landscape.

Objective

• Create a social media marketing plan to grow brand awareness, increase engagement, and sales
• Learn about strategies for content marketing, digital loyalty, and personalization marketing
• Examine techniques used for social listening and acquire insights on methods for creating shareable content and motivating brand advocacy.

Contents

• Introduction to AI in Digital Marketing and The 3C Framework
• AI and Social Engagement
• Social Media Analytics
• Personalization Marketing and Digital Loyalty Programs
• AI-powered search engine Marketing and Search Engine Optimization (SEO)
• Future of search AEO & GEO

Who should attend?

An experienced traditional marketer, an early-career marketer, a non-marketing leader, and a professional from a non-marketing field.

Venue & Duration

The programme is scheduled during January 21-23, 2027 on a residential basis at MDI Campus, Mehrauli Road, Sukhrali, Gurugram. Accommodation for participants would be available at MDI Campus from noon on January 20, 2027, to the forenoon of January 24, 2027.

Registration & Fees

Participants should be nominated by their organizations. The enclosed nomination form should be completed and returned with all the details. The fee of the program is Rs. 45,000/- (Rupees Forty-Five Thousand only) per participant which includes a professional fee and all charges for boarding, lodging and supply of course materials during the programme. GST as applicable will be charged extra in addition to the programme fee. Payment should be made by Cheque/NEFT/RTGS.

Discount Policy
With a view to our long-term relationship with your esteemed organization, we are pleased to introduce the discount policy in this programme. The discount will be observed in the following conditions: (discount is applicable in NEPAL also)
• 10% Discount against 3-5 nominations
• 20% Discount against more than 5 nominations

Important Dates

The last date for receipt of nominations is January 04, 2027. The last date for withdrawal of nominations is January 15, 2027. Any withdrawal received after this date will be subject to deduction as per the Institute's rules. However, substitution may be permitted.

Nominating organizations are advised to await confirmation of acceptance of nominations(s) before sending the participants to the programme venue.

For enquiry, please contact at [email protected] or +91-124-4560008.