EngageX: Leveraging Gamification, AI and AR for Boosting Customer Engagement and Wellbeing

Indian businesses are increasingly adopting Gamification, Artificial Intelligence (AI), and Augmented Reality (AR) as strategic levers to enhance Customer Engagement and drive long-term Value Creation. Customers experience engagement fatigue with media bombarding information that paves the way for immersive advertising. These AI and immersive technologies such as VR/AR enable organizations to move beyond transactional interactions toward highly personalized, data-driven, and immersive customer experiences. Gamification influences behavior and loyalty, AI delivers predictive insights and real-time personalization, and AR reduces decision friction through experiential and immersive engagement. The next generation of brands will be built as experiences and not campaigns. When deployed responsibly, this integrated approach improves key business metrics while simultaneously supporting customer wellbeing across health, lifestyle, and financial domains. As digital maturity accelerates in India, the convergence of gamification, AI, and AR is becoming a critical differentiator for sustainable competitive advantage in business/for brand.

Objective

• Enable participants to understand how gamification, AI, and AR can be used as strategic levers for customer engagement and sustainable business growth.
• Equip participants to design engagement strategies that positively influence customer and employee wellbeing alongside performance metrics.
• Build executive-level understanding of AI-driven personalization, predictive engagement, and intelligent nudging without requiring coding expertise.
• Provide practical frameworks to identify, evaluate, and prioritize high-impact use cases based on value, feasibility, and risk.
• The emphasis is on real marketing problems: attention scarcity, engagement fatigue, loyalty erosion, trust deficits, and experience commoditization

Contents

Session 1: Setting the Strategic Business Context and Building the Foundation for Customer Engagement and Wellbeing through Gamification, AI and AR
Topics
• Why gamification, AI & AR are board-level priorities
• Link to business outcomes: growth, retention, efficiency
• Global vs Indian adoption patterns
• Role of Touch Points in creating experiences – role of new age technologies


Session 2: Implementation of Gamification, AI and AR as a Business Strategy
Topics
• Understanding the Psychology the Role of Rewards
• Core gamification mechanics: challenges, progress, status, social proof
• Use cases across industries: retail, fintech, health, HR
• Measuring ROI: engagement, retention, habit formation
• Gamification across marketing mix


Session 3: Workshop 3 hours on the above
Session 4: Designing Virtual Influencing Strategies
Topics
• Which behaviours to influence?
• Why?
• The ROI if influencing
• Understanding the human drivers (motivation, friction, trust)
• Choosing the right lever to influence between Gamification, AI and AR


Session 5: Building through the Customer Wellbeing
Topics
• Reduce anxiety around new technologies by framing them in business language
• Creates optimism by clarifying why these tools matter
• Aligns technology adoption with organizational purpose and wellbeing
• Focuses on collaborative execution and relationships for implementation


Session 6: Data Privacy and Responsible Use
Topics
• Gamified engagement system that respect consumer autonomy, trust and well-being
• Well-Being and Ethics safeguards
• Identifying ethical, psychological and privacy risks in gamified and immersive marketing

Who should attend?

Executives at all levels in organisations such as government, public and private sectors, MNCs and NGOs etc.

Venue & Duration

The programme is scheduled during July 01-03, 2026 on a residential basis at MDI Campus, Mehrauli Road, Sukhrali, Gurugram. Accommodation for participants would be available at MDI Campus from the noon of June 30, 2026, to the forenoon of July 04, 2026.

Registration & Fees

Participants should be nominated by their organizations. The enclosed nomination form should be completed and returned with all the details. The fee of the program is Rs. 45,000/- (Rupees Forty Five Thousand only) per participant which includes a professional fee and all charges for boarding, lodging and supply of course materials during the programme. GST as applicable will be charged extra in addition to the programme fee. Payment should be made by Cheque/NEFT/RTGS.

Discount Policy
With a view to our long-term relationship with your esteemed organization, we are pleased to introduce the discount policy in this programme. The discount will be observed in the following conditions: (discount is applicable in NEPAL also)
• 10% Discount against 3-5 nominations
• 20% Discount against more than 5 nominations

Important Dates

The last date for receipt of nominations is June 17, 2026. The last date for withdrawal of nominations is June 18, 2026. Any withdrawal received after this date will be subject to deduction as per the Institute's rules. However, substitution may be permitted.
Nominating organizations are advised to await confirmation of acceptance of nominations(s) before sending the participants to the programme venue.

For enquiry, please contact at [email protected] or +91-124-4560008.