Fellow Programme in Management

MDI takes pride in its Fellow Programme. The programme is approved by the All India Council for Technical Education, Government of India and recognized by the Associa-tion of Indian Universities (AIU) as equivalent to a PhD degree of an Indian University. The Fellow Programme in Management encourages rigorous interdisciplinary re-search in contemporary areas of management.

Since its inception in 1999, MDI’s Fellow Programme has been growing steadily, both in numbers, as well as its contribution to the reservoir of knowledge. Seminars, presentations, discussion forums and informal knowledge-sharing sessions throughout the year keep research scholars intellectually stimulated with peers and faculty. MDI’s Fellow Programme encourages research in current and contemporary areas of interest in management. The primary purpose of our Fellow Programme is to develop scholars who will stretch the boundaries of management thought and will also impact contemporary management practices in real time.

The Scholars have access to a state-of-the-art library, which has a large and diverse collection of books and journals. In addition, MDI subscribes to prominent online journals databases such as ABI/INFORM (ProQuest), Business Source Complete (EBSCO), Elsevier’s Energy Collection, Elsevier’s Business & Man-agement Journals Collection, IGI Online Journals Collection, JSTOR, Emerald Insight, ProQuest’s Disserta-tions & Theses database, Psych ARTICLES (APA), and SAGE Humanities & Social Science Collection.

The library is equipped with sectoral databases such as Crisil Research, Datamonitor 360, ETIG Database, Financial Times Database, IndiaStat, Euromonitor, Factiva, and Westlaw India.

The library also provides access to corporate databases such as ACE Analyser, Bloomberg Terminal, Economic Outlook (CMIE), Industry Outlook (CMIE), Prowess (CMIE), Private Equity Deal Database, M&A Deal Database, Scopus, Statista and Real Estate Deal Database.The library is Wi-Fi enabled, with exclusive working space for the research scholars.

FPM (Residential)/FPM (Non-Residential) |  Annual Intake for FPM programme = 20

Duration of the FPM Programme

FPM scholars have to complete the course work in Nine months (three terms).

The Programme has to be completed within 3-4 years after the registration, which may be extended up to 7 years maximum (seven years) depending on the merit of the case and favorable review of work progress by the FPM Committee.

Course Work

Courses from the Post-Graduate Programme in Management:

This component of the course work aims at providing inputs in various areas of management, which the student might have missed (or might not have covered to a sufficient level of detail) in his/her Master’s level qualification. The student is required to take First Year courses of the Post-Graduate Diploma in Management (PGDM). These courses are approximately of three months duration. Completion re-quirement is similar to that of the Post Graduate Diploma in Management (PGDM). Only after comple-tion of PGDM level course work, can the student start with FPM level course work. Scholars who al-ready hold an MBA degree are exempted from this course work requirement.

Fellow-level courses:
The course work constitutes three levels:
    a.    General Core Courses
    b.    Area Core Courses
    c.    Elective Courses

General Core Courses:
These courses are aimed at providing basic knowledge and skills that FPM scholars require for their role as researchers. For this role, the scholar must be familiar with conducting research in emerging issues of management, using the latest methodologies and research tools. To accomplish this, the scholar is required to take the following core courses:
    a.    Research Methods I (Quantitative)
    b.    Research Methods II (Qualitative)
    c.    Case Writing
    d.    Philosophy of Research
    e.    Research Workshop
    f.    Course of Independent Study (CIS)

Area Core Courses:
These courses are designed to provide the scholars in-depth subject knowledge in the broad area of his/her specialization. These constitute 2 core courses in the domain of specialization.

Electives Courses:
Fellow Programme level electives are designed to give scholars a meaningful exposure to contempo-rary issues. FPM scholars are required to take such electives from their own domain of specialization as well as from other areas subject to their relevance for the proposed thesis work.

Comprehensive Research Evaluation

The purpose of Comprehensive Research Evaluation (CRE) is to ensure a student’s multi-disciplinary appreciation of management issues and his/her readiness to undertake original research in his/her chosen knowledge domain. The evaluation is conducted by a Comprehensive Research Evaluation (CRE) committee constituted specifically for each student and chaired by a faculty member from the Area of his/her specialization. The Committee determines whether a student has developed an in-depth understanding of the inter-disciplinary nature of various knowledge domains, and is able to develop appropriate models / solutions based on the work of other scholars in these knowledge domains. Thus, the extent to which the Comprehensive Research Evaluation (CRE) is rigorous and challenging will in turn determine the extent to which the scholar is able to develop research competencies deemed fit for the thesis work.

The FPM Office will set up a Committee at the beginning of the Term- III, consisting of three faculty members; one of them will act as the Chairperson of the Committee and should be from the Area of the student’s specialization. It would be desirable for the Committee to meet together as a group, discuss the candidate’s progress, and decide a topic, which would test the knowledge and integrative capability of the student and his ability to connect issues and problems in the field of management.

Programme Learning Goals (LGs)

LG1: Knowledge Creation
LG2: Research Competencies
LG3: Teaching Ability

Fellow Programme in Management (Non-Residential)

The Fellow Programme in Management (non-residential) is designed to cater to the scholarly needs of working business executives. It prepare executives for careers in management teaching and research, as well as in management practice, consulting and development. Therefore executives aspiring for the FPM (non-residential) Programme should be willing to devote time and energy that the Programme requires. Classes will normally be held during weekends or in the evening. The course work in first year will be completed in three terms, which are equivalent to approximately nine months.

Programme overview
The Fellow Programme in Management (Non-Residential) is designed to:
•·    Enhance the research and consulting skills of the executive
•·    Increase the executive’s understanding of research methodology and techniques
•·    Build on the executive’s past experience and academic achievements
•·    Help the executive maximize his/her effectiveness as an educator or practitioner

As a consequence, the executive is expected to develop/learn the following as part of the Programme:
•·    an appreciation of the potential contribution of research in management practice
•·    the ability to plan and carry out a research project in the field of management, and to ultimately implement the research findings
•·    the ability to make an original contribution to know in the practice of management
•·    the ability to improve personal performance through the analysis of past practice

The Programme is thus expected to help executives in their current senior management roles, as well as in preparing them for possible careers in academics or consulting. FPM (non-residential) Scholars have minimum 10 years of work experience in senior management positions and continue to be practicing managers. FPM (non-residential) scholars may primarily be concerned with “application driven theory” where the “relevance is attained by starting with a concrete problem in the context of an actual application with approaches that are then generalized and made publicly available (e.g. publication) with sufficient rigor and precision to admit validation by third parties”. FPM (non-residential) scholars may therefore like to “identify a pressing problem or question, or a burning issue that afflicts managers in the field, to which no good solution exists” In terms of Programme design, the FPM (non-residential) Programme is similar to the FPM (residential) Programme.

Fellow Programme in Management (Residential)

The Fellow Programme in Management (Residential) was started with the objective of developing out-standing scholars for careers in teaching and research. To accomplish this, the Programme provides scholars with relevant knowledge and research skills that help them become specialized researchers, with adequate depth of knowledge in various domains of management.

Programme Overview:

The FPM Programme is largely residential in nature and takes approximately three to four years to complete. During this period, the scholar undergoes course work and submits a thesis at the end of the Programme. The thesis should make a significant theoretical and practical contribution to the discipline of management or to one of its source disciplines.

The FPM Programme consists of two phases. The first phase of the Programme involves course work, followed by a Comprehensive Research Evaluation. The second phase requires scholars to work on their thesis, which involves the preparation of a thesis proposal, writing of the thesis, a final Viva Voce, an examination based on the thesis.

Award of the Title of Fellow

A scholar must complete the following requirements to qualify for the award of the title of Fellow:
a.    successfully completed the FPM course-work
b.    successfully completed the comprehensive research evaluation
c.    successfully completed the thesis work
d.    successfully completed the publication requirement
e.    successfully completed the teaching assistantship requirement

In addition, the scholar must obtain clearance from various functionaries of the institute as per guidelines. On qualifying for the award of the title, scholars receive the title of “Fellow in Management” at the Institute’s Annual Convocation.

Thesis Work

Thesis Proposal:

The scholar’s research work would start with the identification of a thesis topic (usually based on guidance/advice of faculty members), and getting a Thesis Advisory Committee (TAC) consti-tuted for supervision of the research to be done. The Thesis Advisory Committee (TAC) is a three member - committee consisting of a Chair, one member from the allied / same area within MDI and one external member from a reputed overseas university. The student is required to work with this com-mittee to develop a research design, leading to the development of a thesis proposal. He/she will then be required to deliver an open seminar on the thesis proposal to the MDI academic community. In case modifications to the proposal are suggested, the scholar has to carry out the modifications and a re-vised proposal has to be presented within a given time frame. Once the proposal is approved, the scholar may proceed with the research work towards his/her thesis.


The scholar is further required to make presentations on his/her progress - every six months - where the faculty community and Fellow scholars give feedback and suggestions for im-provement. The feedback has to be incorporated within the given time frame. The scholar has to sub-mit the progress report with necessary documents and proof of evidence of progress achieved to the thesis committee members, with a copy to the FPM office.

Thesis Writing:

Work on the thesis represents the final phase of the Fellow Programme. The thesis work of the scholar, in consultation with the Thesis Advisory Committee, is expected to provide some original contribution to knowledge on the subject using a robust research design and methodology and should provide evidence of new knowledge.

Thesis examination:

Once the Thesis Committee has approved the thesis, the Dean / Chair (FPM) would appoint a Thesis Examination Committee consisting of the TAC Chair and two external examiners, of which one can be from a reputed institution abroad. This Committee would examine the thesis and then subject the candidate to an exhaustive and rigorous viva voce examination based on the thesis. Based on the comments of the examiners and the oral examination, the thesis may be either accepted as it is or accepted after modifications, or rejected.

Publication Requirement:

The Research undertaken by an FPM scholar is expected to provide sufficient basis for writing papers in refereed academic journals. One of the objectives of the Fellow Programme is to prepare scholars for academic work and research. Hence the final requirement for qualifying for the title of Fellow is to have at least two papers in reputed peer reviewed International journals, in well-known classification lists like Clavariate Analytics, or journals with a Scopus Cite Score. In addition, scholars should publish a Case in Richard Ivey Case publishing / Harvard Business School Publishing, ACRC etc. The scholar should either be a single author or the first author for this purpose. The scholar has to be aware of the anti-plagiarism clause, and may submit the teaching case with teaching notes to one of the above mentioned case collections.

Requirement for Teaching Assistantship:

Since the purpose of the FPM Programme is to rigorously prepare scholars for outstanding careers in teaching/research, there is a need to build collaborative research / teaching skills. Therefore, each scholar is required to work with a faculty member as a ’teaching assistant’ supporting the faculty in teaching which may include teaching, lecturing / case ma-terial preparation, course design, curriculum design, grading, etc. FPM scholars are expected to pro-vide 30 hrs. or 03 months in any PGP Programme.


Financial Support

MDI provides one of the best financial stipends for FPM scholars. Apart from the stipend, the institute may provide accommodation (limited accommodation is reserved for the FPM scholars). There is also a contingency grant given to the scholars for stationery and other material.

Support for Attending Conferences

Scholars are encouraged to take part in conferences organized by institutions/associations of repute. The institute provides liberal financial support for this.

Exploratio - Research Seminar Series

First Seminar
Speaker: Prof. Abinash Panda, Associate Professor MDI Gurgaon
Date: 26 June 2021
The first seminar organized on 26th June 2021 aimed at re-connecting MDI Gurgaon research fraternity, including esteemed faculty, FPM-EFPM alumni, and current scholars. This series sims provide a platform for sharing expertise and experiences of senior MDI scholars from both the current and alumni batches for the benefit of researchers. In the inaugural session, Prof. Abinash Panda (MDI Faculty & FPM-EFPM alumni) spoke about his ‘Experi-ence with Research and Publishing’. He spoke about the challenges he faced while pursuing his FPM as a research scholar, mentors who supported him, how reviewer’s comments were received in the pre-email days and the memories of those good old days. He described the pains he undertook to conduct his research, the toil of compilation, and pushing forward towards his goals with determination despite all constraints. He spoke about the book, The Hero’s Journey, which had a great influence on him.

The talk featured valuable insights on how a research scholar should conduct research, what efforts need to be put in for gaining relevant permissions for initiating research work in companies, the skills needed to accomplish research in a timely manner and the multi-taking required to juggle personal and professional commitments. His inputs on preparing research papers to be publish worthy was invaluable. It was indeed an inspiring saga for all researchers and an enriching experience for the 51 participants.

Some of the golden nuggets from his experience sharing included getting the right mentor, synthesizing and conceptualizing regularly, and standing tall or standing apart. The next seminar in this series will be organized on the last Saturday of this month, i.e. 31st July

Second Seminar
Speaker: Dr. Nidhi Srivastava, Vice President Nielsen Bases
Date: 31 July 2021
The second seminar by Exploration was held on 31 July 2021 and was taken by Mrs. Nidhi V Srivastava (FPM MDI Alumni) on the topic ”My Journey from Research Scholar to a Practitioner”. Ms. Nidhi is a global product leader with Nielsen IQ Bases and shared her insights on the use of consumer analytics to derive a brand-related decision. On asking how her research degree helped her in her job, she claimed that the FPM programme trains the mindset for research. She reminisced her days at MDI, on how the peer discussions at the tea stall and the game of tennis with the fellow scholars enlightened her thinking. She also went on to do institutional research and highlighted how fun it was, while taking the session using marketing analytics. The highlight of the session was the differences and commonalities between FPM and the business world that Ms. Nidhi elaborated on.

Third Seminar
Speaker: Prof. Sumedha Chauhan, Associate Professor - Jindal Global Business School
Date: 28 August 2021
Brief: Prof. Sumedha Chauhan spoke on the topic ‘My Publication Journey’. She advised scholars to read multiple papers. She also advised them to convert subject assignments into papers. She gave a valuable tip of having others critique your paper and learn from the comments of the reviewers. She also suggested citing a few papers from the journal in which you are submitting your paper. She suggested that effort invested in any paper should not go waste. She advised improving it, modifying it, and submitting it again. She suggested that the scholars can get ideas by reading papers. An example of meta-analysis which she gave was to have an appealing topic. She advised going through the last two years papers in A-star journals and collaborating with people with complementary skills. Towards the end, she advised celebrating every success.

Fourth Seminar
Speaker: Dr Sangeeta Goel, Public Policy Consultant SIPA
Date: 25 September 2021
Brief: She spoke on the Topic ‘Case Based Approach to Research’. She pursued her doctoral studies at MDI, from 2011-2015. She has won an Award from Emerald and the Indian Academy of Management. She spoke about the relevance of qualitative sample to conceptual framework. She also elaborated on the potential of such a research to generate rich information and believable explanations. She also focused on the feasibility and ethics of such research.

Fifth Seminar
Speaker: Prof. Ashish Pandey, Associate Professor-IIT Bombay
Date: 30 October 2021
Brief: Prof. Ashish Pandey spoke on the topic ‘Context-specific research in Indian Management’. Prof. Pandey Shared a novel model of relating Atomistic Constructs, Holistic Constructs, Emic research, and Etic research. He also explained about Core cultural ideals such as Panch-Kosh and Karm Yoga; How it relates to history, for instance cultural impact on economic behaviour and historical development of institutions. He then explained about Institutional Uniqueness and Hybridity. Thereafter he shared knowledge on behav-ioural manifestation such as nurturing task leadership, Lajja and Spiritual climate.

Sixth Seminar
Speaker: Dr. Alok Yadav, National Sales Head-Escorts Ltd
Date:27 November 2021
Brief: Dr. Yadav spoke on the topic ‘Breakthrough Areas in Machine Learning —Artificial Intelligence and Role of Open-Source Resources for Research’. He spoke about how there is an increased need to marry traditional approaches in research with emerging technologies and data sources. He spoke about how research scholars for their thesis work generally have limited resources, data availability, information reach etc. So, in this situation can they rely and take help of free and open source resources (FOS) and include MLAI as a research method. In this session, he discussed how MLAI is being used or can be used for domains like finance, marketing, HR, logistic etc. And the FOS available to support research work.

Seventh Seminar
Speaker: Prof. Devasheesh Mathur, Assistant Professor - Goa Institute of Management
Date: December 2021 - held on 8 January 2022

Brief: Prof. Mathur spoke on the topic ‘Qualitative research to create substantive theories’. He spoke about choosing a research design that allows the researcher to maneuver through the maze of paradigms is critical. The session illustrated how to adopt qualitative research strategies for human-centric processes to allow contextualized exploration and explanation of the research questions and why is it important to understand the paradigms of the researcher’s voice and research objective (epistemology), the nature of knowledge (ontology), and the method of knowledge accumulation (methodology).

Eighth Seminar
Speaker: Mr. Anandan Pillai, Director Client Services, Merkle DWA
Date: 29 January 2022
Brief: Mr. Anandan Pillai spoke on the topic ‘Are marketing researchers ready for exponential growth?’. He spoke about the future of technology and how it is going to be complicated with the arrival of metaverse, blockchain, 5G, AI and other cutting-edge technologies. He shared the key learnings from his experience in the corporate sector while excelling in the digital marketing field. He shared some emerging research topics in the field of digital marketing which would be of interest to doctoral candidates.

Ninth Seminar
Speaker: Prof. Anshu Sharma, Jindal Global Business School
Date: 26 February 2022

Prof. Anshu Sharma, Associate Professor and Assistant Dean at the Jindal global Business School, shared her experiences on ‘Academic Metamorphosis —Transitioning from Research Scholar to Early Career Faculty’. She spoke from her experience about the work roles and expectations from teaching, research, administration, and institution building. She advised the need of wearing different hats for different roles. She advised the scholars to look for support and mentoring opportunities, promotional policies, academic culture, and scholarly activities of the educational institution while making a choice on which one to join. She conveyed that the scholarly impact, contribution, and recognition of the institution at the international level should be an important criterion while deciding on one’s career, while embarking on the academic journey. This was a great learning for those research scholars who would like to make a career in academics by joining a higher education institution.

Tenth Seminar
Speaker - Puneet Bindlish, Vrije Universiteit Amsterdam
Date: 26 March 2022

The 10th seminar of Exploratio was an insightful experience with Mr. Puneet Bindlish, who gave a new direction to the conventional modern management-centric research philosophies. Mr. Bindlish shared his views on the paradigmatic stance the indigenous researchers need to take to conduct context-specific studies and enlightened the audience with the use of Indian scriptures to highlight the various paradigms.

Eleventh Seminar
Speaker: Prof. Swanand Deodhar, Assistant Professor-IIM Ahmedabad
Date: 30 April 2022

"Sitting with the Giants: What's it like to work with your idols" the speaker shared his experiences of working with the research giants and the constructive role of criticism in shaping his research work. The event entailed a discussion around the research process, experience, and opportunities in the US and India. The talk covered the experiences of the speaker as he transitioned, Post-FPM, to the US (Carlson School of Management, University of Minnesota) for his second Doctoral Program. The idea was to compare experiences of being part of a Doctoral-Level program in two different countries covering the factors that help in adding rigour to one’s research.

Twelfth Seminar
Speaker: Dr. Brajesh Mishra, Director telecom startups mission, Departments of telecommunications, Ministry of communications India
Date: 28 May 2022

The speaker shared his practical knowledge and hands-on expertise on a wide range of research methods. These methodologies provide the researchers with the much-needed flexibility to pursue their academic passions while also adding depth to the results of their research. He discussed the lessons he had learned from his rapid-fire but in-depth experience with an academic fraternity. In particular, how the convergent mixed method research methodology benefited him on the rigor-relevant front, timely submissions despite the interruption caused by covid, and improving his ability to publish.

Thirteenth Seminar:
Speaker: Dr. Shikha Aggarwal, Associate Professor, Goa Institute of Management
Date: 25 June 2022

The speaker assisted the researchers in picking a publication that features a more streamlined scholarly review process and a quicker response time. Based on her ten years of experience working in the industry, conducting research, and teaching, she provided academics with direction by advising them on how to publish their work in reputable publications. The speaker offered research researchers some advice on selecting the appropriate publication to send their articles to ensure that the journal is among the highest ranked.

Fourteenth Seminar
Speaker: Dr. Ronak Batra, Researcher, Mckinsey & Company
Date: 30 July 2022

The research journey requires a lot of exposure to different research methods and tools. In the 14th Exploratio Seminar, Dr. Ronak Batra, a Researcher at McKinsey & Company, provided an overview of the Delphi technique and enlightened the audience about how this technique can be aligned with their research work. Delphi techniques are structured group communication processes in which complex issues where knowledge is uncertain, and incomplete are evaluated by experts using an iterative process. This is based on the assumption that a group of experts and the multitude of associated perspectives will produce a more valid result than a judgment given by an individual expert, even if this expert is the best in his or her field. The defining feature is that the aggregated group answers from previous questionnaires are supplied with each new questionnaire, and the experts being questioned can reconsider their judgments on this basis, revising them where appropriate. The event was meant to strengthen the discussions around the Delphi technique in research.

Fifteenth Seminar
Speaker: Dr. Sanjeev Varshney, Professor of Marketing at XLRI Jamshedpur
Date: 24 September 2022

The knowledge and experience that management consultants bring to the table is highly valued in the administration study as well as in the business world. Dr. Sanjeev Varshney from XLRI Jamshedpur summarised the scope and nature of the management consulting sector in order to respond to the questions that were posed by the research scholars. Following this, he focused on the unique contributions that have been made by individual management consultants and consulting organisations.

Speaker: Dr. Ankur Joshi – Assistant Professor at FMS- WISDOM , Banasthali Vidyapith
Date: 29th October 2022

Dr Ankur Joshi shared his views on the Topic of “ Interesting Tales of Research”.  He shared his lived experiences and journey as a research scholar at MDI. He encouraged the scholars to never forget the human angle of the research journey. He stressed upon the various ways how the scholars can offload the academic burden and make the journey memorable and enjoyable. His succinct way of articulating his views kept the audience highly engaged during the session. One the Hindi quote shared by him “ Bhag Lo ya Bhag lo” (Participate or runaway) highlighted the importance of active participation with fellow researchers and how researchers should leverage rich experience of professors at MDI.  

He also motivated the scholars to make data collection exercise interesting and relevant by sharing his own story of how he travelled across the country and how he interacted with his family and friends by telling stories and gathering their feedback. Probably one advice from him that can sum up the session could be “ We think that things are not going in the right direction but suddenly it turns in our favour. So never lose hope and keep persevering”

Seventeenth Seminar
Speaker: Prof. T T Niranjan, Associate Professor, Shailesh J Mehta School of Management, IIT Bombay
Date: 26th November 2022

The speaker, Prof. T T Niranjan, Associate Professor, SJMSoM, IIT Bombay and an avid rock climber, spoke about and drew parallels between mountaineering and research. He talked about the common facets and virtues encountered in both research and mountaineering. While narrating his personal encounters, the speaker elucidated the vitality and relevance of the virtues of perseverance
and passion while engaging in research as well as climbing mountain. While encouraging to nurture the attributes of perseverance and passion to all those who wished to be good at research or in mountaineering, he advised to develop the ability to absorb failures enroute the ultimate aim. He shared with the audience his adventurous climbing experience over the years and how traversing an unknown journey throws up challenges and the ways to tackle them. By drawing analogy between mountaineering and research, he touched upon importance of team viz-a-viz solo journey in climbing and authorship or research, talked about rigour and relevance, discussed the motivational aspects for both climbing and research.

Eighteenth Seminar
Speaker: Mr. Devashis Rath – Sr. Vice President at Ultratech Cement
Date: 24th December 2022

Mr. Devashis Rath , practitioner in the area of Talent Management, Organizational Effectiveness & Change Management shared his views on the Topic of “ Research implementation in Industry: A practitioner perspective”. He shared his lived experiences and journey as a research scholar at MDI and practitioner with Ultratech Cement. His guidance for conducting industrial research can present several challenges such as funding, access to data and resources, intellectual property protection, collaboration and communication, whoever researchers and organizations must navigate to achieve their research goals and deliver meaningful results for the industry related problem.

Mr Rath enforced rigor and relevance are crucial factors for industrial research, as they ensure that research efforts are well-designed, scientifically sound, and ultimately useful for addressing real-world challenges and advancing innovation. He further motivated on achieving both rigor and relevance in industrial research, it is important to establish clear research objectives, carefully design experiments and data collection methods, use appropriate analytical tools and techniques, and ensure that the results are communicated effectively to stakeholders. Additionally, collaboration with experts in relevant fields, such as engineering or business, can help to ensure that research is both rigorous and relevant.

Nineteenth Seminar
Speaker: Prof. Shilpi Jain, Professor & Area Chair - IT and Big Data Analytics, FORE School of Management (FSM), New Delhi.
Date: 18th February 2023

Brief: 19th edition of Exploratio was delivered by Prof. Shilpi Jain, Professor & Area Chair - IT and Big Data Analytics, FORE School of Management (FSM), New Delhi, who discussed a working paper close to her heart titled ‘Teaching Design Thinking and Sustainability through Social Campaigns on Twitter: A Mindshift Approach’. Through the said research paper, she explained how social media platforms such as Twitter could be made a valuable learning and evaluating tool for design thinking concepts to business management students using an integrative case method. The study helped in understanding how twitter analytics can aid decision-making among the campaign owners (students) and improve their customer targeting through message engineering. The discussion threw new insight into ways of integrating science with practice. It was also insightful in the context of demonstrating inter-disciplinary studies involving marketing, information systems and more. The session was very valuable and enlightening for the scholars in the field of social science research.

Twentieth  Seminar
Speaker:Dr. Deepk Jain – Ex- Assistant Vice President Maruti Suzuki Ltd,
Date:26th February 2023

Dr Deepak Jain shared his views on the topic of “Sustainability: A Race against Time - How to Win the Race”.

Sustainability is a priority area where Academicians, Companies, Governments, NGOs and international bodies are contributing to achieve a common goal. Each stakeholder has a unique role to play and there is a need to synchronize, pool resources and knowledge within all stakeholders to achieve sustainability. He covered the SDG targets that are set by the Government of India and how the various states and union territories are performing on those targets. He also covered the Case study on the successful introduction of LED bulbs and Renewable energy in India, the initiatives of Maruti Suzuki limited along with how to set the Science Based Targets to achieve net zero by 2050 by companies.