Generative AI and Business Transformation: From Models to Markets

Generative Artificial Intelligence (AI) has rapidly moved from the research lab to the boardroom, emerging as one of the most transformative forces in modern business. Generative models today are reshaping entire industries—unlocking new possibilities for product design, marketing, operations, customer engagement, and decision-making. Organizations that understand and harness this technology are not only improving efficiency but also reimagining business models and market strategies. The business relevance of generative AI lies in its dual impact: operational transformation and market transformation. On the operational side, firms are deploying AI to automate knowledge work, augment decision-making, accelerate R&D, and reduce time-to-market. On the market side, companies are leveraging generative AI to craft hyper-personalized customer journeys, develop entirely new product categories, and unlock revenue streams previously unimaginable. Already, sectors such as finance, healthcare, retail, and media are seeing measurable impact, while regulators and policymakers are shaping frameworks to ensure responsible adoption. “From Models to Markets” captures this journey: moving beyond technical fascination with algorithms to the practical challenge of embedding them in business processes, aligning them with strategy, and scaling them responsibly in competitive markets. For executives, the key question is not whether generative AI will change their industry, but how quickly they can adapt and lead that change.

Objectives

This programme would assist participants
• To explore how organizations can customize AI models for domain-specific needs and enhance performance with retrieval pipelines.
• To understand how generative AI reshapes enterprise processes and prepare for the next wave of autonomous, agent-driven systems.
• To examine future-of-work debates, identifying when AI should complement human expertise and when it can fully automate tasks.
• To navigate the emerging regulatory, ethical, and governance landscape to ensure safe, scalable, and socially responsible adoption.
• Live demonstrations and practical sessions on how generative models create value across text, image, and business domains.
• Frameworks and case studies on integrating AI into offerings, redesigning customer journeys, and elevating consumer engagement. 

Contents

• Gen AI: Practical Applications in detail
• Fine-tuning & Retrieval Augmented Generation
• AI-powered customer experiences and design  
• Redesigning workflows with AI
• Agentic AI
• AI Governance & Ethics 

Who should attend?

This programme is designed for executives making decisions mainly at the middle and top-level management. The participants pool can include:
• Functional Heads and Managers from marketing, operations, finance, HR, product, and technology domains who wish to explore practical applications of AI in their areas.
• Innovation and Strategy Professionals tasked with driving new product development, customer experience initiatives, and AI adoption roadmaps.
• Consultants and Entrepreneurs interested in leveraging AI to design new business models or offer enhanced services to clients.
• Policy and Governance Specialists looking to understand the ethical, regulatory, and governance implications of generative AI.
• Senior Executives and Business Leaders who are responsible for setting digital and innovation strategies in their organizations.
• CXOs (CEOs, CIOs, CTOs, CMOs, CDOs, and CHROs) seeking to understand how generative AI can reshape competitive advantage and transform operations. 

Venue & Duration

The programme is scheduled during November 19-21, 2026 on a residential basis at MDI Campus, Mehrauli Road, Sukhrali, Gurugram. Accommodation for participants would be available at MDI Campus from the noon of November 18, 2026, to the forenoon of November 22, 2026. 

Registration & Fees

Participants should be nominated by their organizations. The enclosed nomination form should be completed and returned with all the details. The fee of the program is Rs. 45,000/- (Rupees Forty Five Thousand only) per participant which includes a professional fee and all charges for boarding, lodging and supply of course materials during the programme. GST as applicable will be charged extra in addition to the programme fee. Payment should be made by Cheque/NEFT/RTGS. 

Discount Policy
With a view to our long-term relationship with your esteemed organization, we are pleased to introduce the discount policy in this programme. The discount will be observed in the following conditions: (discount is applicable in NEPAL also)
• 10% Discount against 3-5 nominations
• 20% Discount against more than 5 nominations 

Important Dates

The last date for receipt of nominations is November 04, 2026. The last date for withdrawal of nominations is November 05, 2026. Any withdrawal received after this date will be subject to deduction as per the Institute's rules. However, substitution may be permitted.

Nominating organizations are advised to await confirmation of acceptance of nominations(s) before sending the participants to the programme venue. 

For enquiry, please contact at [email protected] or +91-124-4560008.