Growth Marketing

Existing marketing development programmes often emphasize either marketing strategy or digital marketing tactics, with limited integration of both into a comprehensive growth marketing framework. They typically underemphasize full-funnel customer growth, data-enabled decision-making, experimentation, and crossfunctional collaboration.

Contents

  • Foundations of Growth Marketing
  • Customer Acquisition and Growth Channels
  • Conversion Optimization and Experimentation
  • Retention, Lifecycle Marketing, and Growth Analytics
  • Growth Economics and Decision-Making
  • Building the Growth Roadmap

Objectives

The programme aims to help participants understand how growth marketing differs from traditional marketing and how it drives scalable business growth. By the end of the programme, participants will be able to:

  • Apply a structured growth marketing framework across the customer lifecycle.
  • Design and execute growth strategies using customer insights, analytics, experimentation, and A/B testing.
  • Optimize marketing channels and align marketing initiatives with business growth objectives, including market expansion, customer lifetime value, and profitability.
  • Advance cross-functional collaboration across marketing, product, and analytics to build a growth-oriented mindset.

Who Should Attend?

This programme is particularly relevant in today's competitive, performance-driven environment, where organizations require leaders who can combine marketing, analytics, product thinking, and growth strategy. Rapid digital adoption has expanded customer touchpoints, while increasing accountability demands that marketing investments be justified through data, experimentation, and measurable business outcome The Growth Marketing Program is designed for organizations across industries that are accelerating digital growth and customer acquisition, including, Digital-First Startups, D2C & E-commerce; Technology, SaaS & B2B Software; Banking, Financial Services & Insurance (BFSI); Telecom & Consumer Internet; Retail & FMCG; Healthcare & HealthTech

Venue & Duration

The programme is scheduled during November 25-27, 2026 on a residential basis at MDI Campus, Mehrauli Road, Sukhrali, Gurugram. Accommodation for participants would be available at MDI Campus from the noon of November 24, 2026 to the forenoon of November 28, 2026.

Registration & Fees

Participants should be nominated by their organizations. The enclosed nomination form should be completed and returned with all the details. The fee of the program which includes a professional fee and all charges for boarding, lodging and supply of course materials during the programme. GST as applicable will be charged extra in addition to the programme fee. Payment should be made by Cheque/NEFT/RTGS.

S.noParticularPer participants Program Fees (exclusive of GST)
1Single RoomRs. 45000/-
2Double Sharing RoomRs. 42000/-
3Non residentialRs. 40500/-

Discount Policy

With a view to our long-term relationship with your esteemed organization, we are pleased to introduce the discount policy in this programme. The discount will be observed in the following conditions: (discount is applicable in NEPAL also)

  • 10% Discount against 3-5 nominations
  • 20% Discount against more than 5 nominations

Important Dates

The last date for receipt of nominations is November 10, 2026. The last date for withdrawal of nominations is November 11, 2026. Any withdrawal received after this date will be subject to deduction as per the Institute's rules. However, substitution may be permitted.

Nominating organizations are advised to await confirmation of acceptance of nominations(s) before sending the participants to the programme venue.