Managing Sales and Distribution Channels in the Contemporary Indian Landscape

The business world in India is changing fast with new technologies, tougher competition, globalization, and customers expecting more personalized attention. Because of this, the old ways of selling and distributing products don’t always work well anymore. This program is needed to help managers adjust to today’s market, where things like e-commerce and digital-first businesses are becoming very common. Managers also need to learn how to use technology to make sales and distribution more efficient, handle both online and offline channels together smoothly, and shift their focus from just selling products to creating better experiences for customers.

Objectives

The main goal of this program is to help managers and executives build the right skills to handle the challenges of today’s Indian market. By the end of the program, participants will be able to:
• Create and put into action smart sales and distribution plans to grow revenue and market share.
• Improve customer satisfaction while ensuring smooth and cost-effective product distribution.
• Lead, inspire, and manage strong sales teams and channel partners.
• Use technology and data analytics to gain an edge over competitors in sales and distribution.
• Develop effective policies for managing marketing channels and organizing sales teams

Contents

• The Evolving Sales & Distribution Landscape in India
• Designing & Managing Integrated Distribution Channels
• Building & Leading a High-Performance Sales Team
• Channel Partner Engagement & Performance Management
• Leveraging Technology & Analytics in Sales Management
• Future-Ready Sales Leadership

Who should attend?

This program is designed for managers at all levels—entry, mid, and senior—as well as sales heads and channel leaders responsible for driving growth, managing distribution networks, and engaging partners. It will be especially valuable for professionals in FMCG, consumer durables, pharmaceuticals, telecom, manufacturing, and financial services who are navigating the challenges of both traditional and digital sales channels. Entrepreneurs and business leaders aiming to build future-ready, multi-channel distribution systems will also benefit.

Venue & Duration

The programme is scheduled during November 26-28, 2025 on a residential basis at MDI Campus, Mehrauli Road, Sukhrali, Gurugram. Accommodation for participants would be available at MDI Campus from noon of November 25, 2025, to the forenoon of November 29, 2025.

Registration & Fees

Participants should be nominated by their organizations. The enclosed nomination form should be completed and returned with all the details. The fee of the program is Rs. 42,500/- (Rupees Forty-Two Thousand Five Hundred only) per participant which includes a professional fee and all charges for boarding, lodging, and supply of course materials during the programme. GST as applicable will be charged extra in addition to the programme fee. Payment should be made by Cheque/NEFT/RTGS.

Discount Policy
With a view to our long-term relationship with your esteemed organization, we are pleased to introduce the discount policy in this programme. The discount will be observed in the following conditions: (discount is applicable in NEPAL also)
• 10% Discount against 3-5 nominations
• 20% Discount against more than 5 nominations

Important Dates

The last date for receipt of nominations is November 11, 2025. The last date for withdrawal of nominations is November 12, 2025. Any withdrawal received after this date will be subject to deduction as per the Institute’s rules. However, substitution may be permitted.
Nominating organizations are advised to await confirmation of acceptance of nominations(s) before sending the participants to the programme venue.

For enquiry, please contact at [email protected] or +91-124-4560008.