Marketing Analytics

The utilization of Big Data, which encompasses vast amounts of information, such as online reviews and social media comments, has witnessed a significant surge in recent years. Big Data analytics can yield valuable insights into consumer behaviors and preferences, empowering businesses to make informed decisions. Consequently, market research analysts who can handle and apply data in real-world marketing contexts are in high demand.
This course has been meticulously crafted to provide participants with a comprehensive understanding of the industrial and scientific significance of marketing analytics and how it can be utilized to make strategic and operational decisions in organizations that harness Big Data. Its goal is to equip future marketing managers with practical, evaluative, and analytical skills that will transform them into experts in marketing analytics. Upon completion, participants will be capable of influencing and improving performance and strategy within organizations.

Objectives

The three-day program aims to provide individuals with modern analytical skills. The course is designed for those who wish to pursue a career in Marketing Analytics and those looking to advance their professional development or change their career path. It aims to address the industry’s need for a competent workforce that can leverage data science to tackle marketing problems.

Contents

The program will cover the following aspects of Marketing Analytics:
• The Importance of Analytics in Marketing
• Marketing Data Sources
• Marketing Measurement and Analytics Tools
• A/B Testing Marketing Analytics
• Customer analytics- what do customers want?
• Customer Acquisition - Cost and lifetime value

Who should attend

The program is relevant to all marketing managers who wish to sharpen their analytical skills for better results in day-to-day decision-making. It is vital for senior and middle-level executives in sales and marketing.

Venue & Duration

The programme is scheduled during May 15-17, 2024 on a residential basis at MDI Gurgaon Campus, Mehrauli Road, Sukhrali, Gurugram. Accommodation for participants would be available at MDI Gurgaon Campus from the noon of May 14, 2024, to the forenoon of May 18, 2024.

Registration & Fees

Participants should be nominated by their organizations. The enclosed nomination form should be completed and returned with all the details. The fee of the program is Rs. 42,500/- (Rupees Forty Two Thousand Five Hundred only) per participant which includes a professional fee and all charges for boarding, lodging and supply of course materials during the programme. GST as applicable will be charged extra in addition to the programme fee. Payment should be made by Cheque/NEFT/RTGS.

Discount Policy
With a view to our long-term relationship with your esteemed organization, we are pleased to introduce the discount policy in this programme. The discount will be observed in the following conditions: (discount is applicable in NEPAL also)
• 10% Discount against 3-5 nominations
• 20% Discount against more than 5 nominations
 

Important Dates

The last date for receipt of nominations is May 01, 2024. The last date for withdrawal of nominations is May 02, 2024. Any withdrawal received after this date will be subject to deduction as per the Institute’s rules. However, substitution may be permitted.
Nominating organizations are advised to await confirmation of acceptance of nominations(s) before sending the participants to the programme venue.

For enquiry, please contact at [email protected] or +91-124-4560008.