Objectives

The two-day program is designed to help marketing professionals understand the ways technology-savvy marketers across the globe are leveraging AI.

Contents

Brief course contents in sequence:
1. Introduction to developments in the field of AI and their current and potential use in marketing.
2. Fundamental concepts of marketing, and how they can be applied more effectively by leveraging AI.
3. Learn from the industry professionals about their experiences, successes, and challenges, while integrating and enhancing their marketing processes with AI technologies.
4. Developing an initial blueprint for implementing AI technologies in enhancing the marketing processes in your organization.
5. Learning review, conclusion, and action plan

Who should attend?

This program covers marketing applications of a technology that is likely to impact all areas of the business, across all levels. Hence, the program has a broad appeal. Therefore, it has been designed so that no specific technological or functional expertise is required beyond working in an organization with a customer interface. All practitioners (Executives, Consultants, Managers, etc.) interested in updating themselves with the developments in marketing due to the application of AI technologies.
The participant may be from the functional domain of sales, marketing, customer relationship management, consumer insights, strategy, or human resources management. This being a familiarization course on potential changes in the world of customers and the organization's response, it is likely to be valuable and meaningful for both young and senior members of the organization.

Venue & Duration

The programme is scheduled during February 02-03, 2026 on a residential basis at MDI Campus, Mehrauli Road, Sukhrali, Gurugram. Accommodation for participants would be available at MDI Campus from the noon of February 01, 2026 to the forenoon of February 04, 2026.

Registration & Fees

Participants should be nominated by their organizations. The enclosed nomination form should be completed and returned with all the details. The fee of the program is Rs. 28,500/- (Rupees Twenty Eight Thousand Five Hundred only) per participant which includes a professional fee and all charges for boarding, lodging and supply of course materials during the programme. GST as applicable will be charged extra in addition to the programme fee. Payment should be made by Cheque/NEFT/RTGS.

Discount Policy
With a view to our long-term relationship with your esteemed organization, we are pleased to introduce the discount policy in this programme. The discount will be observed in the following conditions: (discount is applicable in NEPAL also)
• 10% Discount against 3-5 nominations
• 20% Discount against more than 5 nominations

Important Dates

The last date for receipt of nominations is January 19, 2026. The last date for withdrawal of nominations is January 20, 2026. Any withdrawal received after this date will be subject to deduction as per the Institute’s rules. However, substitution may be permitted.
Nominating organizations are advised to await confirmation of acceptance of nominations(s) before sending the participants to the programme venue.

For enquiry, please contact at [email protected] or +91-124-4560008.