Marketing Strategies for Non-Marketing Professionals

Managers across functions increasingly influence customer-facing and market-related decisions without formal marketing training. This programme addresses the need to build marketing literacy and strategic market understanding among non-marketing professionals to improve cross-functional alignment and organizational performance

Objective

To equip executive and mid-career managers from non-marketing backgrounds with practical marketing frameworks, customer-centric thinking, and strategic decision-making skills relevant to their functional roles.

Contents

• Day 1: Marketing mindset, customer understanding, STP, customer experience;
• Day 2: Product/service strategy, pricing, channels, branding;
• Day 3: Digital basics, strategy alignment, customer relationships, action planning. Interactive lectures, case discussions, group exercises, role plays, reflection and action planning

Who should attend?

Public sector enterprises; manufacturing and engineering firms; infrastructure and energy companies; healthcare and education organizations; IT and technology services; banks and financial institutions; MSMEs and family-owned enterprises

Venue & Duration

The programme is scheduled during February 08-10, 2027 on a residential basis at MDI Campus, Mehrauli Road, Sukhrali, Gurugram. Accommodation for participants would be available at MDI Campus from the noon of February 07, 2027, to the forenoon of February 11, 2027.

Registration & Fees

Participants should be nominated by their organizations. The enclosed nomination form should be completed and returned with all the details. The fee of the program which includes a professional fee and all charges for boarding, lodging and supply of course materials during the programme. GST as applicable will be charged extra in addition to the programme fee. Payment should be made by Cheque/NEFT/RTGS.

S.NoParticularPer participants Program Fees (exclusive of GST)
1Single RoomRs. 45000/-
2Double Sharing RoomRs. 42000/-
3Non ResidentialRs. 40500/-

Discount Policy
With a view to our long-term relationship with your esteemed organization, we are pleased to introduce the discount policy in this programme. The discount will be observed in the following conditions: (discount is applicable in NEPAL also)
• 10% Discount against 3-5 nominations
• 20% Discount against more than 5 nominations

Important Dates

The last date for receipt of nominations is January 25, 2027. The last date for withdrawal of nominations is January 26, 2027. Any withdrawal received after this date will be subject to deduction as per the Institute's rules. However, substitution may be permitted.
Nominating organizations are advised to await confirmation of acceptance of nominations(s) before sending the participants to the programme venue.

For enquiry, please contact at [email protected] or +91-124-4560008.