Marketing Tools for Digital World & Platform Businesses

Marketing has undergone a huge transformation over the years. With an increasing number of consumers using smartphones and internet-connected devices, digital marketers are finding new ways to connect with their customers. Learning digital marketing is an indispensable aspect of any firm’s marketing strategy. Due to the growth of social media platforms and the ubiquity of search engines, digital channels can influence public perception, consumer behavior, and, hence, a business's success.
This program is designed to equip participants with an in-depth understanding of digital marketing tools and to execute digital and social media marketing campaigns. By learning these skills, managers and entrepreneurs can proactively influence consumer perceptions and behaviors through digital campaigns.

Objective

This three-day programme will equip participants with the knowledge, skills, and strategies necessary to excel in Digital Marketing. The program would help participants:
• Gain an in-depth understanding of digital marketing and platform businesses
• Appreciate the understanding of emerging digital technologies
• To create integrated digital marketing campaigns and improve their performance.

Contents

Program Highlights
• Marketing overview and understanding of digital marketing
• Traditional vs Digital Marketing
• Analysis of Customer behaviour on social media platforms
• Strategic decision-making in digital marketing
• Using various digital marketing tools and techniques
• Search marketing (SEM, SEO, paid search marketing)
• Mobile Marketing
• Social media marketing
• Email marketing
• Video Marketing
• Digital marketing analytics tools
• Web analytics

Who should attend?

This program will benefit:
• Professionals interested in exploring and leveraging the power of digital marketing and social media
• Any professional seeking to understand how digital marketing and analytics works
• Managers in marketing, sales, brand or communication roles interested in using digital marketing skills
• Senior managers and leaders interested in learning about the digital customer
• Consultants and entrepreneurs who want to reach new customers

Venue & Duration

The programme is scheduled during August 19-21, 2024 on a residential basis at MDI Gurgaon Campus, Mehrauli Road, Sukhrali, Gurugram. Accommodation for participants would be available at MDI Gurgaon Campus from the noon of August 18, 2024, to the forenoon of August 22, 2024.

Registration & Fees

Participants should be nominated by their organizations. The enclosed nomination form should be completed and returned with all the details. The fee of the program is Rs. 42,500/- (Rupees Forty Two Thousand Five Hundred only) per participant which includes a professional fee and all charges for boarding, lodging and supply of course materials during the programme. GST as applicable will be charged extra in addition to the programme fee. Payment should be made by Cheque/NEFT/RTGS.

Discount Policy
With a view to our long-term relationship with your esteemed organization, we are pleased to introduce the discount policy in this programme. The discount will be observed in the following conditions: (discount is applicable in NEPAL also)
• 10% Discount against 3-5 nominations
• 20% Discount against more than 5 nominations

Important Dates

The last date for receipt of nominations is August 07, 2024. The last date for withdrawal of nominations is August 09, 2024. Any withdrawal received after this date will be subject to deduction as per the Institute’s rules. However, substitution may be permitted.
Nominating organizations are advised to await confirmation of acceptance of nominations(s) before sending the participants to the programme venue.

(For enquiry, please contact at [email protected] or +91-124-4560008.)