New-age technologies for Customer Marketing

In this course, You will learn how this AI-powered data can enable you to analyze consumer habits and maximize their potential to target your marketing to the right people. You will also learn methods to utilize supervised and unsupervised machine learning to enhance your fraud detection methods. You will also hear from leading industry experts in the world of data analytics and marketing. Hence, you will have a substantial understanding of the role AI and Machine Learning play when it comes to consumer habits, and how we are able to interact and analyze information to increase deep learning potential for your business.

Objective

The learning objectives of this course are as follows:

  • Get familiar with the concept and general analysis process of supervised machine learning and
  • Understand the basic theory behind various machine learning techniques.
  • Apply different machine learning techniques and evaluate their performance

Contents

  • AI and Customer Journey
  • Data Handling & Smart Data Analysis
  • General Process of supervised machine learning techniques in a non-technical way
  • Sampling and cross-validation techniques
  • Use of customised S/W for consumer experience
  • AI Case successes in Services, Retail and other industries.

Who Should Attend?

The course is designed for sales and marketing function of small, medium and large organizations who have 3 years and above experience in their job roles.

Venue & Duration

The programme is scheduled during February 09-11, 2026 on a residential basis at MDI Campus, Mehrauli Road, Sukhrali, Gurugram. Accommodation for participants would be available at MDI Campus from noon of February 08, 2026, to the forenoon of February 12, 2026.

Registration & Fees

Participants should be nominated by their organizations. The enclosed nomination form should be completed and returned with all the details. The fee of the program is Rs. 42,500/- (Rupees Forty-Two Thousand Five Hundred only) per participant which includes a professional fee and all charges for boarding, lodging, and supply of course materials during the programme. GST as applicable will be charged extra in addition to the programme fee. Payment should be made by Cheque/NEFT/RTGS.

Discount Policy

With a view to our long-term relationship with your esteemed organization, we are pleased to introduce the discount policy in this programme. The discount will be observed in the following conditions: (discount is applicable in NEPAL also)
• 10% Discount against 3-5 nominations
• 20% Discount against more than 5 nominations

Important Dates

The last date for receipt of nominations is January 23, 2026. The last date for withdrawal of nominations is January 24, 2026. Any withdrawal received after this date will be subject to deduction as per the Institute’s rules. However, substitution may be permitted.
Nominating organizations are advised to await confirmation of acceptance of nominations(s) before sending the participants to the programme venue.

For enquiry, please contact at [email protected] or +91-124-4560008.