New-age technologies for Customer Marketing

Integrating AI-powered applications into marketing strategies can indeed revolutionize how businesses engage with customers and optimize their operations. The ability to analyze vast amounts of data using AI enables marketers to gain deeper insights into consumer behavior, preferences, and trends, allowing for more targeted and personalized marketing efforts. By leveraging Supervised and unsupervised machine learning techniques (that offer powerful tools for tasks such as customer segmentation, predictive modeling, and fraud detection), businesses can better understand their customers' journeys, identify patterns, and tailor their marketing strategies accordingly. Moreover, hearing from industry experts in data analytics and marketing can provide invaluable insights and practical knowledge on how to effectively harness the power of AI and machine learning in real-world scenarios. This course seems like a great opportunity for marketers and business professionals to stay ahead of the curve in leveraging cutting-edge technologies to enhance the customer journey and maximize the potential of their marketing efforts.

Objective

The learning objectives of this course are as follows:
• Get familiar with the concept and general analysis process of supervised machine learning
• Understand the basic theory behind various machine learning techniques.
• Apply different machine learning techniques and evaluate their performance.

Contents

• AI and Customer Journey
• Data Handling & Smart Data Analysis
• General Process of supervised machine learning techniques in a non-technical way
• Sampling and cross-validation techniques
• Use of customised S/W for consumer experience
• AI Case successes in Services, Retail, and other industries

Who should attend?

The course is designed for sales and marketing functions of small, medium, and large organizations who have 3 years and above experience in their job roles.

Venue & Duration

The programme is scheduled during February 05-07, 2025 on a residential basis at MDI Gurgaon Campus, Mehrauli Road, Sukhrali, Gurugram. Accommodation for participants would be available at MDI Gurgaon Campus from noon of February 04, 2025, to the forenoon of February 08, 2025.

Registration & Fees

Participants should be nominated by their organizations. The enclosed nomination form should be completed and returned with all the details. The fee of the program is Rs. 42,500/- (Rupees Forty-Two Thousand Five Hundred only) per participant which includes a professional fee and all charges for boarding, lodging, and supply of course materials during the programme. GST as applicable will be charged extra in addition to the programme fee. Payment should be made by Cheque/NEFT/RTGS.

Discount Policy
With a view to our long-term relationship with your esteemed organization, we are pleased to introduce the discount policy in this programme. The discount will be observed in the following conditions: (discount is applicable in NEPAL also)
• 10% Discount against 3-5 nominations
• 20% Discount against more than 5 nominations

Important Dates

The last date for receipt of nominations is January 22, 2025. The last date for withdrawal of nominations is January 23, 2025. Any withdrawal received after this date will be subject to deduction as per the Institute’s rules. However, substitution may be permitted.


For enquiry, please contact at [email protected] or +91-124-4560008