Pricing For Profit

Pricing is essential in driving business profits, but it is vastly underutilized to maximize firm profitability, gain market share, and enhance customer value. In a global survey of 1700 organizations, Bain & Company found that, although most companies reported pricing as their top priority, 85% stated there is significant room for improvement in pricing. Although pricing can be changed quickly and easily, businesses invest in growing sales, advertising, and reducing inefficiencies. Further, if managers know how to price anything right, it can directly impact the bottom line. For example, a 1% increase in realized prices can result in 11% profit improvement.


Pricing for Profit will alter the way you think about pricing. Instead of simply relying on simple pricing models, you will appreciate an in-depth understanding of pricing and how it impacts other stakeholders, including customers and competitors. Pricing for Profit program from MDI Gurgaon will provide you with the skills required to manage pricing in a competitive environment. This will help you make a strong case for your pricing decisions within the organization.

Objective

This three-day programme is designed to equip participants with the knowledge, skills, and strategies necessary to excel in pricing for profit. The program would help participants:
• Think more extensively about pricing approaches.
• Develop a systematic understanding of assessing, formulating, and implementing pricing approaches.
• Understand how customers evaluate prices and use prices to communicate value to their customers
• Appreciated new pricing practices, including new approaches to competition.

Contents

Program Highlights
• Fundamentals for Pricing Decisions
• Economic value to consumers
• Psychological Aspects of Pricing
• Managing price competition
• Lifetime Value of the Customer
• Using Conjoint Analysis to Measure Price Sensitivity
• Segmented pricing, personalized pricing, and product line pricing
• Pricing a New Product
• Pricing for different channels
• Ethical Aspects of Pricing Strategy

Who should attend?

This program will benefit:
• Executives responsible for the profitability of their business/units.
• Mid- to senior-level executives in pricing and revenue management, product development, marketing, finance, sales, business development, etc.
• Managers/Entrepreneurs interested in developing a business model and

Venue & Duration

The programme is scheduled during July 10-12, 2024 on a residential basis at MDI Gurgaon Campus, Mehrauli Road, Sukhrali, Gurugram. Accommodation for participants would be available at MDI Gurgaon Campus from the noon of July 09, 2024, to the forenoon of July 13, 2024.

Registration & Fees

Participants should be nominated by their organizations. The enclosed nomination form should be completed and returned with all the details. The fee of the program is Rs. 42,500/- (Rupees Forty Two Thousand Five Hundred only) per participant which includes a professional fee and all charges for boarding, lodging and supply of course materials during the programme. GST as applicable will be charged extra in addition to the programme fee. Payment should be made by Cheque/NEFT/RTGS.

Discount Policy
With a view to our long-term relationship with your esteemed organization, we are pleased to introduce the discount policy in this programme. The discount will be observed in the following conditions: (discount is applicable in NEPAL also)
• 10% Discount against 3-5 nominations
• 20% Discount against more than 5 nominations

Important Dates

The last date for receipt of nominations is June 26, 2024. The last date for withdrawal of nominations is June 28, 2024. Any withdrawal received after this date will be subject to deduction as per the Institute’s rules. However, substitution may be permitted.
Nominating organizations are advised to await confirmation of acceptance of nominations(s) before sending the participants to the programme venue.

(For enquiry, please contact at [email protected] or +91-124-4560008.)