Professional Writing Skills

Rapid and unprecedented advances in the digital domain have altered even the most immovable foundations of the corporate world, including written business communication. Modern corporate correspondence goes beyond formal letters, emails, and memoranda. Text and social media communications, online conversations and messengers, reports, online proposals, video messaging, etc. make up modern business writing. Today, effective writing is a powerful tool in the business environment. It is the most usual and trusted way to engage with coworkers, other businesses, and clients. We therefore say that writing is essential to communicate your message clearly and professionally and to incite action in those who you supervise, work with and require action from.
In this programme, we'll cover all areas of professional writing, from constructing effective business emails to writing complete reports while reducing the need for re-writing, repetition, and clarification. You will be able to master the skills of writing with clarity, precision, and accuracy to persuade, inform and build vital business relationships. You will gain an understanding of how to write a certain topic that calls for directions, instructions, or explanations. The style and skills required for formal business writing are best developed by practice and experience, but with the right tools and know-how it is not hard to improve.
Prior to the course, participants may choose to bring a sample of their writing for one-on-one feedback. The facilitator, Dr Niva Bhandari, will confidentially review these samples and provide feedback to participants during the workshop. The participants would also be required to share in advance a list of three expectation from the training programme.

Objective

After completing this 3-day course, you will have learnt the following skills:
• Familiarisation with accepted writing norms of Business writing and the types of formal writing genres which address different business problems, styles and audience awareness
• Understand the ethical, international, social, and professional constraints of audience, style, and content for writing situations a.) among managers or co-workers and colleagues of an organization, and b.) between organizations, or between an organization and the audiences.
• Be able to write effective business communications, persuasive writing, emails, business reports / consulting reports and proposals, etc
• Develop strategies to successfully communicate technical information to specialists and non-specialists using graphically presented data, executive summaries, and other ways to highlight key information
• Practice the unique qualities of professional rhetoric and writing style, such as sentence conciseness, clarity, avoiding wordiness or ambiguity, using direct order organization, readability, coherence and transitional devices.
• Proof-reading and avoid common business writing pitfalls

Contents

The programme will cover the following aspects of Powerful and Compelling Writing Skills:
• Developing essential Business and technical writing skills for persuasion and impact
• Adapting your writing style to your audience's needs for maximising the impact
• Composing clear messages using a structured writing approach
• Implementing ways to best display visual information
• Constructing successful email communication
• Writing an effective and compelling Executive Summary for a report or proposal
• Delivering negative information strategically to improve outcomes
• Implementing reviewing and proofreading strategies to ensure error-free writing
• Writing precise, concise, courteous, and correct written communication that delivers tangible results
• Applying effective editing techniques to polish business and technical writing

Who should attend?

• Professionals, Managers and Executives
• Non-Profit and Service Organizations
• Teaching professionals
• Motivated Individuals and Entrepreneurs
• Administrative Staff and Receptionists
• Everyone who wants to develop a more professional business writing style

Venue & Duration

The programme is scheduled during June 24-26, 2024 on a residential basis at MDI Gurgaon Campus, Mehrauli Road, Sukhrali, Gurugram. Accommodation for participants would be available at MDI Gurgaon Campus from the noon of June 23, 2024, to the forenoon of June 27, 2024.

Registration & Fees

Participants should be nominated by their organizations. The enclosed nomination form should be completed and returned with all the details. The fee of the program is Rs. 42,500/- (Rupees Forty Two Thousand Five Hundred only) per participant which includes a professional fee and all charges for boarding, lodging and supply of course materials during the programme. GST as applicable will be charged extra in addition to the programme fee. Payment should be made by Cheque/NEFT/RTGS.

Discount Policy
With a view to our long-term relationship with your esteemed organization, we are pleased to introduce the discount policy in this programme. The discount will be observed in the following conditions: (discount is applicable in NEPAL also)
• 10% Discount against 3-5 nominations
• 20% Discount against more than 5 nominations

Important Dates

The last date for receipt of nominations is June 10, 2024. The last date for withdrawal of nominations is June 12, 2024. Any withdrawal received after this date will be subject to deduction as per the Institute’s rules. However, substitution may be permitted.

For enquiry, please contact at [email protected] or +91-124-4560008.