Route to Market Strategies for Serving New Age Omnichannel Consumers

Organizations today are navigating a fundamental shift in how customers buy. Consumers seamlessly move across physical stores, e-commerce platforms, and digital touchpoints, making traditional route-to-market (RTM) models increasingly fragmented and inefficient. At the same time, the rise of direct-to-consumer models, quick commerce, and platform-based selling is creating new opportunities as well as channel conflicts. Many organizations struggle to balance legacy distribution systems with emerging channels while maintaining profitability and customer experience. This program is designed to help managers rethink and redesign their route-to-market strategies for an omnichannel world. It combines conceptual clarity with practical frameworks to enable better decision-making in managing distribution complexity and driving growth. 

Objective

• Improve distribution efficiency across multiple channels  
• Reduce channel conflict and associated costs  
• Strengthen customer reach and experience across touchpoints  
• Align sales, marketing, and digital strategies  
• Build scalable and future-ready route-to-market systems  

Contents

The program will cover:
• Foundations of route-to-market strategy for retail and B2B markets  
• Evolution of retail channels and implications for channel design  
• Multi-channel and omnichannel distribution strategies  
• Managing channel conflict and coordination mechanisms  
• Role of data and analytics in channel decision-making  
• Designing RTM organizations for business performance
• Performance 

Who should attend?

This program is designed for:
• Sales and distribution leaders  
• Channel managers and key account managers  
• Marketing professionals responsible for growth and go-to-market strategy  
• Business heads managing multi-channel operations  Relevant for industries such as: FMCG, retail, e-commerce, automotive, financial services, consumer durables, and B2B sectors 

Venue & Duration

The programme is scheduled during August 06-08, 2026 on a residential basis at MDI Campus, Mehrauli Road, Sukhrali, Gurugram. Accommodation for participants would be available at MDI Campus from the noon of August 05, 2026, to the forenoon of August 09, 2026.

Registration & Fees

Participants should be nominated by their organizations. The enclosed nomination form should be completed and returned with all the details. The fee of the program is Rs. 45,000/- (Rupees Forty Five Thousand only) per participant which includes a professional fee and all charges for boarding, lodging and supply of course materials during the programme. GST as applicable will be charged extra in addition to the programme fee. Payment should be made by Cheque/NEFT/RTGS. 

Discount Policy
With a view to our long-term relationship with your esteemed organization, we are pleased to introduce the discount policy in this programme. The discount will be observed in the following conditions: (discount is applicable in NEPAL also)
• 10% Discount against 3-5 nominations
• 20% Discount against more than 5 nominations

Important Dates

The last date for receipt of nominations is July 23, 2026. The last date for withdrawal of nominations is July 24, 2026. Any withdrawal received after this date will be subject to deduction as per the Institute's rules. However, substitution may be permitted.

Nominating organizations are advised to await confirmation of acceptance of nominations(s) before sending the participants to the programme venue. 

For enquiry, please contact at [email protected] or +91-124-4560008.