November 09, 2024 | 10:00 AM
Event Overview
Overview
Urban Illumina, MDI Gurgaon's premier market research festival, attracts 2000+ students each year. This much-anticipated event features vibrant activities like marketing competitions, star night, market research games, and lively gatherings, blending festivity with scholarly exploration. The theme for this year remains Bollywood with the Title as Dil Se Illumina and the Tagline of Lights! Camera! Illumina! is an ode to Bollywood and a much known and creative theme with the sole agenda of engagement of a larger audience who can be part of this exciting exploration. The event is conducted under the guidance of Dean-Graduate Programmes Prof. Avinash Kapoor and Student Affairs-Chairperson Prof. Vidhu Gaur.
Through our market research festival, Illumina aims to provide corporate brands with authentic, cost-effective consumer insights with an audience that spans approximate age groups, with 50% aged 20-25, 30% aged 26-30, 5% aged 30-35, and 10% from 35-55, capturing consumer preferences through interactive, bias-free games.
Corporate Partners
Illumina is proud to partner with leading corporations that bring expertise and credibility to the event. Our key partners for our projects include:
1. Philips India Ltd. - Appliances Partner, showcasing innovative home appliance solutions
2. EaseMyTrip Ltd. - Travel Partner, offering seamless travel booking services
3. Mars, Inc. - Snacking Partner, delivering globally loved treats and snacks
4. Dabur India Ltd. - Nutrition Partner, offering natural health and wellness products
5. B9 Beverages Pvt. Ltd. (Bira 91) - Good Times Partner, known for its craft beers and refreshing drinks
6. O'Cean Beverages Pvt. Ltd. - Beverage Partner, offering premium and refreshing beverages
7. Creya Learning & Research Pvt. Ltd. - Expressions Partner, fostering creativity and education
8. Happilo International Pvt. Ltd. - Health Partner, providing premium, nutritious dry fruits and snacks
Event Artists
Urban Illumina features both a main artist and a supporting artist, each selected to enhance the event’s cultural experience and provide quality entertainment for attendees.
Main Artist: Monali Thakur
Performance Date: 9th November
Description: Monali Thakur is a renowned Indian playback singer and actress, celebrated for her soulful and versatile voice in Hindi and Bengali music. With 10.2 million monthly Spotify listeners, she has won prestigious awards, including a National Film Award for "Moh Moh Ke Dhaage" from Dum Laga Ke Haisha (2015) and a Filmfare Award for "Sawaar Loon" from Lootera (2013). Monali has also judged Sa Re Ga Ma Pa L'il Champs (2014) and served as an expert on Rising Star for two seasons on Colors TV.
She has been at the centre of many concerts across the country and at many national ceremonies and her performance is expected to be a highlight, attracting a wide audience for the market research work and contributing to the lively atmosphere of the event.