November 08, 2025 | 10:00 AM
This document serves as the formal record of Urban Illumina 2025, organized by Illumina, a student-run club of Management Development Institute, Gurgaon, detailing the event description, key market research partners, featured artists, and concluding terms. It is binding and reflects the finalized details as of 7th November 2025.
Event Overview
Overview
Urban Illumina, MDI Gurgaon's premier market research festival, attracts 2500+ students each year. This much-anticipated event features vibrant activities like marketing competitions, star night, market research games, and lively gatherings, blending festivity with scholarly exploration. The theme for this year remains Celestial Anomaly with the tagline of ‘Into the stars!’ with the sole agenda of engagement of a larger audience who can be part of this exciting exploration. The event is conducted under the guidance of Dean Prof. Jyotsna Bhatnagar and Student Affairs Chairperson Prof. Anurag Singh Chauhan.
Through our market research festival, Illumina aims to provide corporate brands with authentic, cost-effective consumer insights with an audience that spans approximate age groups, with 50% aged 20-25, 30% aged 26-30, 5% aged 30-35, and 10% from 35-55, capturing consumer preferences through interactive, bias-free games.
Corporate Partners
Illumina is proud to partner with leading corporations that bring expertise and credibility to the event. Our key partners for our projects include:
Event Artists
Urban Illumina features both a main artist and a supporting artist, each selected to enhance the event’s cultural experience and provide quality entertainment for attendees.
Main Artist: Ankit Tiwari
Performance Date: 8th November
Description: Ankit Tiwari is an Indian playback singer and music director known for hit songs like "Sunn Raha Hai" from Aashiqui 2 and "Galliyan" from Ek Villain. Born on March 6, 1986, in Kanpur, Uttar Pradesh, he grew up in a musical family and received training in classical music, piano, Dhrupad, and Western vocals.
He began his career in Mumbai in 2007, initially composing jingles and background scores before making his mark in Bollywood. His soulful voice and melodic compositions quickly earned him recognition as one of the leading voices in the romantic music genre.
Ankit gained widespread fame with “Sunn Raha Hai” in 2013, which he both composed and sang. His next major success came with “Galliyan” in 2014, solidifying his position as a top music director and playback singer in the industry