Research Paper
Article citation: Prashar, A. (2025). Exploring framing and spillover effects in sustainable logistics provider selection: Role of attentional biases. International Journal of Production Economics.
Abstract
Recent supply chain research has called for more empirical investigations into how cognitive biases influence decision-making processes such as logistic provider (LP) selection. Grounded in behavioural theories, this study examines how supply chain managers’ cognitive biases, including framing and anchoring effects, influence sustainable LP choices. Furthermore, the study examines whether attentional bias towards framed information mediates the influence of framing on the evaluation of LP. Two behavioral experimental studies were conducted. The first study employs the experimental vignette methodology, wherein participants assume roles in procurement and supply chain management. The second study employs an eye-tracking device in a controlled experiment. Theoretically, this research contributes to the literature on behavioral operations, sustainable supply chains and decision framing in several ways. First, it empirically demonstrates that decision parameters framed in the gain versus loss contexts influence