Research Paper

Research on unhealthy food and beverages advertising targeting children: Systematic literature review and directions for future research

  • By Ritu Srivastava
    Associate Professor
    Parul Gupta, Assistant Professor, Economics & Public Policy MDI Gurgaon
    Journal : Australian Journal of Management
    Publisher : Sage Publications

The rising level of childhood obesity across the globe has escalated the worries of WHO, health practitioners, policymakers, and regulators. One of the most prominent factors that promote unhealthy eating habits of children is the heavy advertising of food and beverages targeted at children. Through this study, the authors bring to the forefront an intellectual structure and prior accomplishments of recent research on advertising targeting children.