About 721 results found
Article citation: Alnafrah, I., Okunlola, O., Sinha, A., & Abbas, S. (2023). Unveiling the environmental efficiency puzzle: Insights from global green innovations. Journal of Environmental...
Article citation: Abbas, S., Sinha, A., Saha, T., & Shah, M. I. (2023). Response of mineral market to renewable energy production in the USA: Where lies the sustainable energy future. Energy Policy, 182, 113749. The...
GURUGRAM: Though digitisation of banking services in India started as a push from the government side, it later got converted into a pull factor because of consumer demand, according to former Chairman of the State Bank...
Article citation: Mishra, A. N., Sengupta, P., Biswas, B., Kumar, A., & Coussement, K. (2025). Leveraging Machine learning and generative AI for content Engagement: An Exploration of drivers for the success of...
Article citation: Kapoor, P., Balaji, M. S., & Maity, M. (2024). Game on: Enhancing Customer Engagement Through Influencers’ Gamified Messages. Journal of Travel Research, 00472875241289565. Abstract...
Indian firms use gamification, AI, and AR to boost engagement, personalize experiences, and drive long-term value.
Purpose – With the increasing prevalence of social media in everyday life, scholars have argued the need of exploring enterprise social media (ESM) for workplace outcomes. This study investigates the relationship...
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